You’re a B2B tech company. You have a great product, service or software. And, you’ve got a pretty okay website (or maybe you don’t) that explains who you are and the value your company can provide.
While those are all good things, 60% of B2B decision-makers say that content provided by companies helps them make smarter buying decisions (Marketo, 2015). So, if you’re not leveraging content marketing, you could be missing out on dozens or even hundreds of potential customers.
“But why does my B2B tech company need a content marketing strategy?”