Overwhelmed by the thought of creating a service level agreement (SLA) between sales and marketing? Don’t be. While tech companies are used to complex software SLAs, the most basic sales enablement SLA requires only two elements:
- The dollar amount of lead value that marketing will deliver to sales
- And the amount of time sales has to follow up
Each month, marketing will deliver $150K in lead value to sales, and sales will contact every marketing qualified lead (MQL) within 24 hours of receiving a lead.
But how do you know what specific numbers are right for your tech company? Here goes…