Big tech companies like Google, Dropbox and Slack offer products that are familiar, straightforward and easy to understand. But, not all SaaS companies are that fortunate. Instead, SaaS products and services often include multiple layers and complicated steps. While these complex elements can facilitate the customer’s user experience, it can be difficult to explain to them the functionality and processes, especially if they are brand new to your product. Fortunately, there are ways to simplify complicated products for prospective customers using the right visuals, language and layouts…and a creative partner, of course!
A website is usually the single biggest marketing asset that a B2B tech marketing team has available to theme. But sadly, it’s often the single biggest missed opportunity as well!
A common issue we’ve seen time and time again when it comes to B2B tech websites is that it’s not designed with the user in mind and not designed to drive marketing activity.
You’re worried your site might be guilty of these issues, aren’t you? Well don’t be! We’ve outlined seven common missteps with B2B technology websites and how marketers can make them more effective!
If you’ve been through the process before then you know that redesigning a B2B tech website is a big job and involves a variety of people across different roles at a company. And sometimes (ok, a lot of the time) getting everyone on the same page about your site strategy and design a little bit like wrangling cats! So how are smart marketers managing team expectations and driving the design process forward?
Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great graphics can be the difference between a great design and a “meh” design.
Graphics work when it comes to social media content:
We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.Here are a few of our favorite tips and tricks on how to choose low-cost stock photography that will rival any custom photo shoot.
You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.
The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.
Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.
Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.