Blog

Kaity Huff

Kaity Huff
As Kiwi's Digital Marketing Director, Kaity's background in B2B software brings an important perspective to tech companies with complex product offerings. In her spare time (which she has very little of due to her toddler), you’ll find Kaity sewing or sailing.

Recent Posts

Why Branding is More Important in Tech than Any Other Industry

May 8, 2018: Dominating the news this week is the massive deal Nestle made for the rights to sell Starbucks coffee, paying a whopping $7B for the rights to sell the coffee in grocery stores worldwide.

And it’s not like Nestle isn’t capable of making coffee—in fact, they are the world’s leading coffee manufacturer using the Nescafe name.

So, why would they drop such a large amount on buying the rights to sell Starbucks? It all comes down to branding.

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Checklist: Tested tools and tactics for your partner program

Utilizing partners can be a great way to exponentially and quickly expand your reach beyond what you can do organically.

But before you venture out looking for new partners—or even if you already have a partner program in place—we’ve put together this checklist to make sure you’re providing a top-notch partner experience, which will ultimately make your partner (and you!) successful in your shared endeavor.

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Key Takeaways from SaaS Connect 2018

The SaaS Connect event hosted by the Cloud Software Association was full of new ideas, new technologies and a lot of great networking—which, of course, is fantastic for a conference focused on partnerships.

The SaaS explosion started in 2010. Since then, SaaS has permeated every business function in big and small companies alike, although bigger companies use more SaaS—sometimes hundreds of apps.

The conference had a lot of great content, so we’re excited to share some of the key takeaways in case you missed it.

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The State of Marketing in Transportation and Logistics Tech

The transportation and logistics industries are heavily investing in technology to deliver the freight visibility and business intelligence increasingly required by shippers.

These fast-paced innovations, combined with a variety of environmental factors, create a new landscape for marketers in the transportation and logistics space.

After spending many years as a logistics tech marketer, I’m excited to share some of the biggest factors affecting the state of marketing, especially as it relates to trucking, fleets, and logistics tech.

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5 chat prompts to drive conversions on a B2B tech website

Website chat is becoming increasingly popular. Tools like Drift and HubSpot Messages can help engage your web traffic in a new way that is often less “scary” for website visitors than calling or filling out a form.

Chat is natural next step in our on-demand society, and is quickly becoming the expectation. Your potential buyers want answers and information where and when they want it, and being available in chat let's them know you’re listening.

So, when setting up your website chat, don’t just ask “Do you have any questions?” on every page. Kick it up a notch with five chat prompts that will engage your visitors.

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Selling Sales on Sales Enablement

Today’s smart tech marketers realize that their job goes beyond getting an avalanche of leads in the top of the sales funnel. When product offerings are complex and the sales process is truly a process (vs. a transaction), marketing can make their sales reps looks like rockstars by helping out at the bottom of the sales funnel to close more deals.

Known as sales enablement, this strategic initiative focuses on providing your sales team with the info and tools they need to turn their sales qualified leads (SQLs) into customers.

If it's the first time you’re hearing about the term sales enablement, no worries—while its not a new idea, marketers are approaching it more strategically than ever before. If you want to learn more, check out the full, ungated guide we put together on the topic of sales enablement.

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Key Takeaways: The 2018 Business Technology Forecast

This week, Kiwi team members attended the first Business Technology Forecast event put on by our friends at AtNetPlus, a local IT leader. Not only did we learn what’s ahead for the tech industry, we also got to meet some great local companies that we’re excited to keep in contact with!

So, what did we take away from the event?

Looking at real-life examples, we learned what technology is needed for small- to medium-sized businesses (SMBs) to stay relevant and safe in today’s fast-paced, consumer-driven environment.

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Keeping up with your B2B tech content calendar

As a smart tech marketer, we don’t have to tell you that content is king. Or, remind you that creating the quality and quantity of content needed to support ongoing inbound lead generation is tough.

According to HubSpot, B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. Yet, a recent study by Content Marketing Institute found that 49% of B2B marketers faced content creation challenges.

Sound familiar?

If you’ve ever found yourself thinking “Oh crap, we have to write a blog post about something!” then read on for five easy and practical tips to generate content your audience will love.

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