A well performing website is an essential part of a B2B marketer’s arsenal. Pretty much every B2B tech company’s top goal is to drive more leads and increase sales.
In fact, increasing leads is usually the top priority of the marketing managers that we meet and talk with every day. When we embark on a website redesign project for B2B tech it’s always top of mind for us to make a site that not just looks great, but that also works really well for driving leads and nurturing prospects.
Here are five things that all B2B tech marketers should keep at the top of their minds when planning a new website or modifying their site to drive more leads.