Blog

Patrick Zangardi

Patrick Zangardi
Patrick is Kiwi Creative's digital marketing director. He spends his days working with our clients and leading web development and inbound marketing engagements. He spends his nights eating pizza.

Recent Posts

Inbound Marketing Basics to Make Your SaaS Website Successful

Posted on July 13, 2017

Most SaaS companies want their websites to do a single thing: convert site visitors into product users. The best way to do that? Attract the right visitors and usher them through the buyer's journey with great content.

With over 2 million blog posts going live daily, it’s important to create content with intent and to add value to your reader, not just add more noise and confusion to their day.

So, if you’re having trouble attracting the right type of visitors to your website and are focusing on improving your SaaS website’s performance, here are some inbound marketing basics to get you on the track to success.

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The 4 Most Common Website Design Problems in Tech

Posted on July 6, 2017

In all our years of marketing experience, we've seen our fair share of website design problems on B2B software and tech sites. Look, we get it: B2B technology isn’t always the sexiest line of business and rarely gets the fanfare and attention that new consumer technology startups receive. Top B2B technology companies like Slack, Rackspace, HubSpot and MailChimp are proof that great website design really can improve your brand image, make your messaging more memorable, and ultimately help grow your business.

That said, if you're planning on redesigning your B2B tech website, set the bar high and be careful to avoid these four common web design problems.

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