Most SaaS companies want their websites to do a single thing: convert site visitors into product users. The best way to do that? Attract the right visitors and usher them through the buyer's journey with great content.
With over 2 million blog posts going live daily, it’s important to create content with intent and to add value to your reader, not just add more noise and confusion to their day.
So, if you’re having trouble attracting the right type of visitors to your website and are focusing on improving your SaaS website’s performance, here are some inbound marketing basics to get you on the track to success.