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Create Amazing DIY Social Media Graphics For Your SaaS Business Using These Four Tools

Posted on July 20, 2017

Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great graphics can be the difference between a great design and a “meh” design.

There is a reason tools like these exist - graphics work when it comes to social media content. In fact:

"But wait," you say. "I don't know how to use that fancy Adobe software." No worries, tech friend. You can DIY beautiful social media graphics with the help of these four online tools.

Canva

Canva is a web and iOS software on a mission to make great design more accessible to brands and marketers. With Canva you can easily create graphics using their ready-made templates for social media sites like Twitter, Facebook, and Instagram (plus more). If you’re a little bit more adventurous you can even create designs from scratch with the tool by importing photos, graphics and fonts directly from your device and using the software as a replacement for other design editors like Illustrator or Photoshop.

Unsplash.com

We realize that stock photography can be a four-letter word to some marketers, but if you’re not a photographer—or not in the position to hire one—where else can you turn? One of our favorite stock image sites is Unsplash.

Unsplash.com has tons of high quality FREE (for commercial use!) photos that are submitted from photographers around the world. The photos in their gallery are searchable and come in a variety of styles so there is a great chance you’ll find something that matches your brand image.

 

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Flaticon

Flaticon is a website with high quality vector icons (as well as a variety of other formats). Icons are a great way to add some extra interest to your graphics as well as create a brandable element you can use across your marketing channels.

Adobe Color CC

One of the most challenging aspects of design, especially for non designers, is creating a color palette that is complementary and on brand. That’s where Adobe Color CC comes in!

The free website is an extension of the Adobe Creative Suite software and an absolute savior for anyone who is not a master at color theory. With this site you can create beautiful color combinations using one, two, three or even five colors. It is easy to start with one of your brand colors and find complementary colors that can spice up your social media profile. This means in the end your graphics will still feel like your brand but won’t all look exactly the same.

 

Ready to take your social media profiles to the next level? Check out our free eBook and spice up you brand: The 7 Deadly Sins of Designing for a B2B Technology Brand.

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Topics: Inbound Marketing, Graphic Design

Jennifer Shaw

Written by Jennifer Shaw

Jennifer Shaw is Kiwi Creative's resident graphic design expert. A lover of everything Adobe and Apple, she spends her days mocking up websites, illustrating logos, designing brochures and much more.

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