Gap’s Logo: The Battle of Old vs. New

Posted on October 12, 2010

Holy Helvetica!

Just four days after its controversial debut, Gap's new "contemporary and current" logo is already history.

Given the fast and furious backlash from the online community after the new logo was unveiled, it's really not that much of a surprise. On one hand, it's commendable that the big wigs at Gap are actually listening to and addressing the concerns of their customers. But, on the other hand, people always whine when things change. Especially with an iconic brand such as Gap, which has had the same logo for 20+ years.

Did the company make the right call by pulling their new logo as soon as it became apparent many of their customers were unhappy with the change? Or did they act prematurely without giving the new visual brand a chance to take hold in the marketplace?

Personally, I'm not sure. I could make a pretty damn compelling argument either way. What do you think?

P.S. I'm all for simplicity in logo design, but seriously… another corporate logo using Helvetica? Ugh.

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Topics: Branding

Jen Lombardi

Written by Jen Lombardi

Jen Lombardi is the Head Honcho and Creative Genius at Kiwi Creative, a creative marketing studio for B2B technology companies. She has an award-winning background in print design, but is also a marketing maven, wizard of the web, grammar geek and all-around fun person.

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