Blog

2017-03-InvestInInboundMarketing-Horizontal.jpg

How to Convince Your Tech Company to Invest in Inbound Marketing Software

Posted on March 23, 2017

Inbound marketing has been all the rage for the past several years. And while many software and technology companies have come to accept the power of blogging and social media, a surprising number have yet to officially “take the leap” and sign up for a marketing automation platform.

Why the resistance? Because creating an automated inbound marketing machine can be an expensive, long-term investment and busy tech marketers are constantly pressured to guarantee ROI for every line item in their budget.

Need help convincing your boss that paying for marketing automation software is a good long-term investment? Here are some compelling stats from HubSpot customers—specifically in the software/tech industry—showing how they’ve increased web traffic and qualified leads as a result of fully embracing the inbound marketing methodology.

Download our free Infographic here to learn 11 quick tips to make your  technology website more effective.

Varnish Software

This Scandinavian tech startup saw results “pretty much straight away,” even with a small budget and limited resources. In the last year, they’ve experienced:

  • 50% increase in leads
  • 80% increase in website traffic
  • 50% increase in customers

Read the full online case study.

GlogalWebIndex

This data technology company, who works with large clients like Twitter, Google and Microsoft, decided to switch from a hodgepodge of programs (MailChimp, Hootsuite and WordPress) to all-in-one marketing software in 2013. Since then, they’ve experienced:

  • 3x increase in leads
  • 300% increase in organic search traffic
  • 2x increase in referral traffic

Read the full online case study.

Townsend Security

Despite being in a niche market and working with highly-regulated industries, this tech security company has managed to create compelling content to establish themselves as a thought leader. In the three years since signing on with HubSpot, they’ve experienced:

  • 10x monthly site traffic
  • 77% more leads year-over-year
  • 127% more qualified leads year-over-year

Read the full online case study.

Conclusion

Need even MORE success stories about B2B software/technology companies getting real results through inbound marketing? As of this publish date, HubSpot has a total of 34 compelling examples.

Now go convince your boss that inbound marketing automation will indeed have a positive ROI for your own company!

Like this post? Share with your friends.

Topics: Inbound Marketing

Jen Lombardi

Written by Jen Lombardi

Jen Lombardi is the Head Honcho and Creative Genius at Kiwi Creative, a creative marketing studio for B2B technology companies. She has an award-winning background in print design, but is also a marketing maven, wizard of the web, grammar geek and all-around fun person.

Kiwi Creative - 11 Quick Ways to Improve the Effectiveness of Your B2B Tech Website

Leave a Comment



Free Infographic - 11 Quick Ways to Improve the Effectiveness of Your B2B Tech Website