Blog

5 Ways to Improve Form Conversions on Technology Websites

Posted on January 24, 2017

Do you have plenty of website visitors, but are still left wondering ““why aren’t more people filling out my online forms?”

If your landing page in well designed and your webinar sounds enticing, maybe the problem is with the actual form itself.

Since form submissions are arguably the #1 most important step for inbound lead generation, let’s go over five ways you can make online forms more user-friendly to encourage better conversion rates on your technology website.

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Should a B2B Tech Company Use an Inbound Marketing Agency?

Posted on January 17, 2017

If you’re a marketing professional at a technology or software company, it goes without saying that you’re busy. Like, insanely busy.

You’re expected to manage the budget, assist the sales team, write content, update the website, attend trade shows, report on metrics…the list of marketing-related tasks is virtually endless.

How in the world are you supposed to manage all of those day-to-day tasks, let alone respond to the pressure from higher-ups to generate even MORE high-quality leads for your sales team?

For many overworked (and understaffed) B2B marketing departments, the answer to creating a well-oiled inbound marketing machine is to engage an outside marketing agency specializing in your specific industry.

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How to Design a Better B2B Content Offer Graphic

Posted on January 12, 2017

You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.

The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.

Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.

Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.

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4 Ways to Immediately Improve Your B2B Tech Buyer Persona

Posted on January 5, 2017

As a smart B2B marketer, you’re probably already rocking a pretty solid buyer persona. You know your ideal customer’s job title, age and educational background. You know where he goes to read up on the latest industry news and what LinkedIn groups he belongs to. You’ve even given him a catchy name, like IT Manager Tim or President Paul.

Sure, that’s a good start, but are those basic stats really providing enough insight to produce truly impactful inbound marketing material?

If you want to take your buyer persona to that next proverbial level, try asking these four powerful questions for better lead generation.

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Why In-House Marketing Departments Still Need Agencies

Posted on July 14, 2016

Should your company build an in-house marketing department or outsource work to an agency? The answer is yes and yes. Here’s why the best-run companies have a strong internal team of marketing/branding professionals, but still understand the benefits of partnering with an outside marketing firm.

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A Day in the Life of a Web Developer at Kiwi Creative

Posted on July 5, 2016

Ever wonder what a web developer does every day at a small creative studio? (Hint: the answer is not just “sit in front of a computer writing code”—although that is my favorite part.) Here at Kiwi Creative, I’m responsible for a wide variety of tasks…which keeps life very interesting!

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A Better Way to Design Your PowerPoint

Posted on June 22, 2016

PowerPoint is great for creating on-the-fly presentations. But what if you want a more impressive sales pitch that doesn’t use those crummy fonts, stale backgrounds and overused clipart? If you have access to professional design software (or want to hire a graphic designer), here are three reasons you should consider using Adobe InDesign instead.

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Top 5 Online Resources for Graphic Designers

Posted on June 15, 2016

The best part about being a graphic designer? Creative freedom. But what should you do when the creative juices just aren’t flowing? Check out these five websites that we use to kick start the creative process.

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Say What? Deciphering Marketing Acronyms

Posted on June 8, 2016

If there’s one thing that marketers love, it’s a good acronym. Brush up on your lingo with this handy guide to (sometimes overused) marketing acronyms, FYI ICYMI.

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Why We Only Create Custom WordPress Themes

Posted on June 1, 2016

WordPress has lots of great built-in functionality, but looks pretty bland on initial install. To get a professional-looking website, you have two basic options: buy a pre-made theme or create a custom theme from scratch. If you’re setting up a personal blog or a temporary site, save time and money with a pre-built theme. But if you’re creating a website for a professional company, here’s why we always recommend going the custom route.

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