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The 3 Must-Have Blogging Tools for Tech Companies

Posted on January 27, 2017

When you're in a competitive and hard-to-explain industry (like B2B technology), getting your blog to rank high in Google can be a challenge.

What if your blog posts aren’t performing as well as expected? Besides good ol’ trial and error, how do you know where there’s room for improvement?

Here are three of our favorite helpful inbound marketing tools technology companies can use to improve their blogs…try them out for yourselves!

1) HubSpot’s Keywords Tool

Assuming your potential customers aren’t using Google to search directly for your business name, how do you know what they ARE searching for? And do you even stand a chance at ranking for those keywords?

Enter HubSpot’s Keywords tool, which will show you the number of monthly searches and difficulty score for each phrase. Your “sweet spot” keywords will be those with a low difficulty score (under 65) AND a high-ish number of monthly searches.

(Not a HubSpot customer? You can get a free 30-day trial of their Keywords tool by using this link. Or we also love the always free Google Keyword Planner.)

Here’s a real-life example for how a cybersecurity company might use HubSpot’s Keywords tool.

HubSpot’s Keywords Results

Keyword

Monthly Searches 

Difficulty (0-99) 

Result

Cybersecurity

12,100

99

Max difficulty!

Cybersecurity firms

140

87

Too difficult

Cybersecurity technology

Less than 10

73

Low searches and too difficult

Cybersecurity solutions

40

64

Perfect!


Analysis:

  • “Cybersecurity” alone has the highest possible difficulty score (avoid at all costs!).
  • “Cybersecurity firms” has a good amount of monthly searches, but is still too difficult to rank for.
  • “Cybersecurity technology” is less competitive, but there are only a handful of people searching for that term (which isn’t the worst thing), but the difficulty is still too high.
  • “Cybersecurity solutions” is the best option being the least competitive term with a decent amount of monthly searches.

2) HubSpot’s Blog Post Optimize Tool

Once you’ve identified your list of “sweet spot” keywords, let’s make sure your blog posts are maximizing those terms by using HubSpot’s Optimize tool for blog posts.

(Sorry, no free trial for this one, though you could go through the same checklist manually.)

This optimizer helps your blog improve in search engine rankings by making sure your:

  • Title is under 70 characters and contains a keyword
  • Meta description is under 155 characters and contains a keyword
  • Url contains a keyword
  • Post features an image with an alt tag
  • Body copy contains the right number of keywords and a call-to-action

Want to know if you're an inbound marketing master? Download our free scorecard.

3) Button Optimizer’s Free CTA Button Generator

A potential customer has just finished reading your blog post…now what? If they’re at the bottom of your page without a call-to-action, they’ve reached a virtual dead end and will leave your site.

If you know what you want visitors to do (read another blog post, download a content offer, etc.), but just don’t have the design skills to make a pretty CTA button, then check out this free call-to-action button generator.

Go ahead and play designer…customize text, change the color, add an icon. When you’re finished, you can download your new button as a png file (an image you can upload yourself) or copy the CSS code that your developer can insert on your website.

Conclusion

There you have it…three super helpful blogging tools our agency uses for all of our B2B software and technology clients. Now that you know our secrets, go out and optimize that blog post!

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Topics: Inbound Marketing, Graphic Design

Greg Palya

Written by Greg Palya

Greg Palya is Kiwi Creative's resident HubSpot expert and Digital Marketing Strategist. He handles all internal and client work related to content creation and promotion.

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