Brands We Love (and Hate)

Posted on February 13, 2016

In honor of Valentine’s Day, we asked the folks around the office which businesses they consider their branding soulmates…and which ones they want to break up with.

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The Best Logos in the NFL

Posted on February 5, 2016
food, the halftime show and—oh yeah—the game, too. To gear up for for Super Bowl 50, here are Kiwi Creative’s picks for the top five most awesome NFL logos.
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Color Basics for Branding — Part #2: Color Palettes

Posted on January 6, 2016

Good graphic designers don’t pick colors just because they’re “pretty.” They know that the color palette used in a company’s branding and marketing plays a direct role in how consumers think and act by evoking an emotional response; therefore, it’s important to put aside personal preference and select colors that will convey the unique value of your company to your specific target audience.

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2016 Pantone Color of the Year Predictions

Posted on November 23, 2015

{singing} It’s the most wonderful time of the year…

No, we’re not talking about Christmas…it’s almost time for Pantone to release their 2016 Color of the Year! In case they’re still debating between different swatches, here’s what we think they should choose.

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Color Basics for Branding — Part #1: Color Models

Posted on November 16, 2015

 RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.

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Pantone's 2015 Color of the Year: Marsala

Posted on December 4, 2014

Pantone officially announced their “Color of the Year” for 2015 and the winner is…Marsala!

Described as a “unifying element,” Pantone goes on to say that “the impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors.”

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New Logo Designs for eBay and Microsoft: Simple or Boring?

Posted on October 15, 2012

Whenever an iconic brand updates its logo, there's bound to be some backlash from the public. (Remember that Gap logo redesign debacle a few years ago?) For the most part, however, designers —myself included — love it when a brand takes that leap of faith and shakes up their visual identity. But the new logo designs for eBay and Microsoft have my designer brain pondering the forbidden question: "is there such a thing as too simple" when it comes to logo design?

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What Does Your Product's Packaging Say About Your Brand?

Posted on July 16, 2012

Americans spend billions of dollars every year to look our very best. Whether it’s wearing expensive designer clothes or simply making sure our hair is brushed before we leave the house, we all recognize the importance of making a good first impression. But why is it then that some brands don’t think the same thing applies to their products? To determine if your brand is putting off the right visual image, the designers at Kiwi Creative recommend starting with three simple questions:

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The Logo Rainbow: Applying Color Theory To Logo Design

Posted on June 22, 2012

There are literally millions of logos around the world in every color imaginable, but have you ever wondered WHY certain brands choose certain colors? As consumers, we don’t always realize what each color means to us and how it affects our emotions. But top brands are in on the secrets of color theory and are using it to their advantage to break through the clutter and stand out from their competitors. If you're looking to create a great logo design, start by reading up on the emotions that go along with these specific colors:

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Gap’s Logo: The Battle of Old vs. New

Posted on October 12, 2010

Holy Helvetica!

Just four days after its controversial debut, Gap's new "contemporary and current" logo is already history.

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