Blog

3 of the Best B2B Graphic Design Tips for Tech Companies

Posted on February 23, 2017

In our years of experience working with marketing managers at B2B software and technology companies, we’ve seen the good, bad and ugly of print and web design.

So whether you have an in-house creative department or are using an outside agency, here are three of our best graphic design tips to make sure you’re creating attention-grabbing marketing materials for your B2B tech brand.

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3 Website Design Mistakes Made by Marketing Managers in Tech

Posted on February 21, 2017

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.

Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.

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Is Bad Stock Photography Hurting Your Technology Brand?

Posted on February 16, 2017

We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.

Here are a few of our favorite tips and tricks on how to choose low-cost stock photography that will rival any custom photo shoot.
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How to Design a B2B Tech Website That Isn't Boring

Posted on February 8, 2017

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?

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The Two Best Places a Tech Company Should Insert CTAs

Posted on February 3, 2017

Not sure where to place your “sign up for a free demo” CTA on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement with the fear of missing out on conversions.

Here are some statistics on website visitor engagement which, when calculated together, will give you the two best places to insert your call-to-action.

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The 3 Must-Have Blogging Tools for Tech Companies

Posted on January 27, 2017

When you're in a competitive and hard-to-explain industry (like B2B technology), getting your blog to rank high in Google can be a challenge.

What if your blog posts aren’t performing as well as expected? Besides good ol’ trial and error, how do you know where there’s room for improvement?

Here are three of our favorite helpful inbound marketing tools technology companies can use to improve their blogs…try them out for yourselves!

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5 Ways to Improve Form Conversions on Technology Websites

Posted on January 24, 2017

Do you have plenty of website visitors, but are still left wondering ““why aren’t more people filling out my online forms?”

If your landing page in well designed and your webinar sounds enticing, maybe the problem is with the actual form itself.

Since form submissions are arguably the #1 most important step for inbound lead generation, let’s go over five ways you can make online forms more user-friendly to encourage better conversion rates on your technology website.

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How to Design a Better B2B Content Offer Graphic

Posted on January 12, 2017

You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.

The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.

Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.

Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.

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A Better Way to Design Your PowerPoint

Posted on June 22, 2016

PowerPoint is great for creating on-the-fly presentations. But what if you want a more impressive sales pitch that doesn’t use those crummy fonts, stale backgrounds and overused clipart? If you have access to professional design software (or want to hire a graphic designer), here are three reasons you should consider using Adobe InDesign instead.

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Top 5 Online Resources for Graphic Designers

Posted on June 15, 2016

The best part about being a graphic designer? Creative freedom. But what should you do when the creative juices just aren’t flowing? Check out these five websites that we use to kick start the creative process.

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