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Color Basics for Branding — Part #2: Color Palettes

Posted on January 6, 2016

Good graphic designers don’t pick colors just because they’re “pretty.” They know that the color palette used in a company’s branding and marketing plays a direct role in how consumers think and act by evoking an emotional response; therefore, it’s important to put aside personal preference and select colors that will convey the unique value of your company to your specific target audience.

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Say What? Deciphering Graphic Design Acronyms

Posted on December 7, 2015

Confused by all of those crazy acronyms your graphic designer uses? We’re here to translate so you can communicate with confidence the next time he/she tells you “the JPG is CMYK, but it’s still FPO because the DPI isn’t high enough for print.”

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2016 Pantone Color of the Year Predictions

Posted on November 23, 2015

{singing} It’s the most wonderful time of the year…

No, we’re not talking about Christmas…it’s almost time for Pantone to release their 2016 Color of the Year! In case they’re still debating between different swatches, here’s what we think they should choose.

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Color Basics for Branding — Part #1: Color Models

Posted on November 16, 2015

 RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.

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Pantone's 2015 Color of the Year: Marsala

Posted on December 4, 2014

Pantone officially announced their “Color of the Year” for 2015 and the winner is…Marsala!

Described as a “unifying element,” Pantone goes on to say that “the impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors.”

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2013: Year of the Infographic

Posted on October 16, 2013

If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several months. For already overworked marketing managers, this means producing a high volume of stellar content over a long period of time. Blogging, email newsletters, social media, white papers…all of these are crucial platforms for any brand’s content marketing strategy.

So why is a design studio blogging about inbound marketing? Well, besides being big believers in the whole philosophy, we’ve found our li’l niche in the trend: infographic design.

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“Rapefruit”: Why Graphic Designers Need to Proofread Their Work

Posted on March 6, 2013

Today’s graphic artists also need to be knowledgeable in website design, marketing and, perhaps most important of all, proofreading. Why? I think this viral example from the Mankato Free Press says it all.

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Social Media Design Tips for Twitter

Posted on October 9, 2012

Twitter recently rolled out an updated design for its profile pages. If you're still using one of those premade themes for your Twitter account, then now is a great time to improve your social media design. Read on for tips on how to optimize your Twitter profile design.

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Boring Business Card Design: Are You Guilty?

Posted on September 19, 2012

I've been going to a lot of networking events lately and most of the people I meet have one thing in common: boring business cards! Bland colors, cheap paper and bad design all mean that your very first piece of marketing material that a new contact sees is completely lacking in personality. If you're interested in a few quick (and relatively inexpensive) tips to spruce up your business card design, then read on…

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The Difference Between Raster vs. Vector Graphics

Posted on August 13, 2012

Have you heard your graphic designer ramble on and on about vector-this and raster-that? Confused by differences between these file types? Then check out our guest blog post on YouTheDesigner that'll teach you once and for all why you can't use your website's logo on an oversized trade show display. (So please, don't ask me to do that ever again!)

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