You’ve done your research, defined your buyer persona and found out where your target audience hangs out.
Time to compare your list of channels to your target cost per lead (CPL) and your budget. What do you have leftover to work with?
Chances are, if you're not working for a multi-billion dollar tech corporation, then you’re probably working with a limited budget. And because B2B companies gain 14% of their leads from SEO alone, it stands to reason that a huge budget isn’t necessary anyway!
So, how are you supposed to help grow your business with little-to-no extra marketing budget?
Check out a few of our creative and budget-friendly ideas that will help showcase your industry expertise, build brand awareness and attract organic leads so that you can grow your case for an increased future marketing budget.