Blog

2013: Year of the Infographic

Posted on October 16, 2013

If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several months. For already overworked marketing managers, this means producing a high volume of stellar content over a long period of time. Blogging, email newsletters, social media, white papers…all of these are crucial platforms for any brand’s content marketing strategy.

So why is a design studio blogging about inbound marketing? Well, besides being big believers in the whole philosophy, we’ve found our li’l niche in the trend: infographic design.

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Marketing: The Importance of Getting Back to Basics

Posted on September 23, 2013

Way back in your college days (for some of us, that was 20 or 30 years ago!), you probably learned a little something about the basics of marketing. And even though times have changed a lot since then—especially where technology is concerned—it’s STILL important to remember those fundamentals when developing a marketing strategy. So stop trying to make a Vine video just because you heard it’s the “hottest new trend” out there and let’s revisit the good ol’ four Ps of marketing—product (or service), place, price and promotion—BEFORE you embark on a new advertising campaign.

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Spring Cleaning for Social Media

Posted on March 22, 2013

While spring is taking its sweet ol’ time to arrive here in snowy Cleveland, it’s not too early to start spring cleaning! Just as nobody likes an unkempt lawn or home, your social media sites shouldn’t be cluttered, either. With a little organization, you can revive your social media marketing strategy and renew your focus!

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The Social Bowl: Super Bowl 2013 Social Media Trends

Posted on February 4, 2013

The Super Bowl is arguably the biggest television event of the year. (The presidential inauguration paled in comparison – only 20.6 million viewers.) Last year’s game garnered about 111.3 million viewers, and this year’s game is supposed to be the most watched in history. With America’s attention fixed on the game, social media was blowing up (and literally fusing out; I anxiously waited for Twitter to revive itself a few times).

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Social Media Design Tips for Twitter

Posted on October 9, 2012

Twitter recently rolled out an updated design for its profile pages. If you're still using one of those premade themes for your Twitter account, then now is a great time to improve your social media design. Read on for tips on how to optimize your Twitter profile design.

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Why Pinterest is Important for Your Business

Posted on February 24, 2012

I know what you're thinking… "Oh crap, another social media site where you can waste more time. Don't we have enough of those already?" The answer, in this case: no.

If you're not familiar with this newest social media phenomenon, Pinterest is an online pinboard where users can organize and share photos (and videos) of things that they find interesting. (Get it? Pin + interest = Pinterest.) In the short amount of time that we've been on the site (it's still in invite-only beta mode), we've been absolutely blown away by the number of times our "pins" have been liked, commented on and repinned to other users' boards. In fact, within minutes of creating our first board, we already had over a dozen followers who were repinning our material like crazy.

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How To Override Image Preview for Facebook Links and How To Force Refresh Facebook's Cache

Posted on August 7, 2011

One of the coolest features when posting a link to Facebook is the image preview and meta tag description that automatically pops up alongside the link. Not only are these details important in reassuring your audience that a post isn't spam, but they also serve as great teaser which increases the click through rate on posted links.

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