If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several months. For already overworked marketing managers, this means producing a high volume of stellar content over a long period of time. Blogging, email newsletters, social media, white papers…all of these are crucial platforms for any brand’s content marketing strategy.
So why is a design studio blogging about inbound marketing? Well, besides being big believers in the whole philosophy, we’ve found our li’l niche in the trend: infographic design.