Who do you think creates the most content at your tech company? If you said, "marketing," well…maybe rethink your answer...
A study by Docurated found that sales actually creates 40% of content (marketing was tied with “everyone else” at 30%). And, that’s not a bad thing since content creation should be a company-wide initiative, especially because:
- Marketing has a better skill set for creating content, but sales has access to more timely information.
- Your company will be perceived as inconsistent if your marketing collateral doesn’t align with your sales collateral.
So how do you get your sales team, who thinks they “aren’t the creative type,” to actively contribute to content creation? Here are some of our favorite smarketing (sales + marketing) alignment tips for software and technology organizations looking to invest in sales enablement and content marketing.