2013 COSE Small Business Convention Recap: Another Year, Another Wild Event

Posted on October 30, 2013

I'm finally rested up from the COSE Small Business Convention! (For those of you who don't know, the convention is an event for small businesses professionals at the Kalahari Convention Center in Sandusky, Ohio). It was my second time at the Small Business Convention, but this year I gave my first presentation. After I finished, I got to kick back, relax and enjoy another great event! COSE knows exactly what they're doing, so everyone should take notes. 

Here's how to plan an awesome conference, COSE-style:

Read More

Hot Trend at Business & Networking Events: Hollywood Treatment

Posted on March 27, 2013

Are you headed to an awards show or networking event soon? If so, listen up. Last month, the American Advertising Federation (AAF) of Cleveland held their ADDY Awards and literally rolled out the red carpet. They were fully-equipped with a camera crew, a photographer and correspondences to interview attendees. For real. This is the new approach to a hip and happenin’ business event.

Read More

Trade Show Takeaways: What We Left Behind

Posted on March 4, 2013

We recently published a series of blog posts called the Trade Show Survival Guide with the goal of giving people helpful pre- and post-show tips. But as much as you prepare beforehand—and as often as you ask yourself “do we REALLY have everything”—you’re destined to leave a few important items back at the office. That said, we’re not afraid to admit that we forgot to pack a few random things during our most recent trip to the 2013 OPRA Convention in Columbus:

Read More

Trade Show Survival Guide BONUS: Tips for Attendees

Posted on February 20, 2013

Yes, this is a three part series, but why not include a BONUS article for those of you who aren’t exhibitors at a trade show? Being an attendee is lots of work, too!

Read More

Trade Show Survival Guide Part Three: Five Post-Show Tips

Posted on February 18, 2013

Congrats! The hardest part is over, but you’re not completely off the hook. There are a few very important steps to make sure the trade show was all worth your time.

Read More

Trade Show Survival Guide Part Two: Five During-the-Show Tips

Posted on February 15, 2013

You’ve planned and prepped – finally the trade show is here! Your team of marketers and social media mavens is ready to make some killer connections and impressions. Follow these tips for an effective trade show experience:

Read More

Trade Show Survival Guide Part One: Five Pre-Show Tips

Posted on February 13, 2013

Whether you’re a Marketing Coordinator, Social Media Manager or the like, there’s a good chance you’ll be attending a trade show or conference on behalf of the company you work for. While trade shows have the potential to be rewarding, there are classic mistakes that cost time and money. These five tips are designed to help you avoid pitfalls so you can bring home the bacon – a.k.a. leads and sales! 

Read More