Super Bowl Ad Teases: Digital Integrated Marketing Done Right

Football, schmootball. Everyone knows the Super Bowl is all about the commercials, right!? (Er, can you tell I'm not a sports fan?)

It used to be that advertisers would keep their high-budget TV spots under wraps until the big day. But now, much to this digital marketer's delight, brands are realizing the power that comes in building up hype before their commercials air.

Sure, Super Bowl spots still cost millions to produce and rely on big-name star power, but now they also come with Twitter hashtags, landing pages with teaser video content and more…all of which earns brands tons of "free" publicity through traditional and social media.

Our two favorite teases thus far? Arnold Schwarzenegger in teeny tiny table tennis shorts and the possibility of a Full House reunion. Thanks, Bud Light and Dannon Oikos. Now, enjoy:



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Topics: Advertising

Jen Lombardi

Written by Jen Lombardi

Jen Lombardi is the Head Honcho and Creative Genius at Kiwi Creative, a creative marketing studio for B2B technology companies. She has an award-winning background in print design, but is also a marketing maven, wizard of the web, grammar geek and all-around fun person.

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