If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several years. For already overworked marketing managers, this means producing a high volume of stellar content over a long period of time. Blogging, email newsletters, social media, white papers…all of these are crucial platforms for any brand’s content marketing strategy.
Besides being big believers in the whole philosophy, we’ve found our li’l niche in the trend: infographic design.
(In fact, so many clients have been requesting this type of project lately that we’ve nicknamed this the “Rise of Infographic Design” here in our Cleveland design studio.)
In our experience, a lot of marketers start out trying to produce these pieces on their own. But trust us…that chart you made in PowerPoint just isn’t doing justice to the stellar messaging it’s meant to compliment. And, sorry to be blunt, but no one will read your expertly written white paper if it looks bad.
Looking for a more professional solution for your content marketing and infographic design projects? Check out our portfolio and contact us for a free estimate. We can help take your complex data and turn it into an easy-to-understand marketing piece.