Blog

What B2B Software & Tech Marketers Can Learn from the Super Bowl

Whether you’re excited for the football, the commercials or the food, Super Bowl LIII has a little something for everyone...even B2B software and tech marketers. While not many companies can afford the $5 million price tag for a 30-second spot on...

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Super Bowl Ad Teases: Digital Integrated Marketing Done Right

Football, schmootball. Everyone knows the Super Bowl is all about the commercials, right!? (Er, can you tell I'm not a sports fan?)

It used to be that advertisers would keep their high-budget TV spots under wraps until the big day. But now, much...

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The Social Bowl: Super Bowl 2013 Social Media Trends

The Super Bowl is arguably the biggest television event of the year. (The presidential inauguration paled in comparison – only 20.6 million viewers.) Last year’s game garnered about 111.3 million viewers, and this year’s game is supposed to be...

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The 'Wrap' on Vehicle Wraps: 4 Tips to Consider Before Installing Car Graphics

I’ll never forget the first time I saw a vehicle completely wrapped in an advertisement: it caught my attention so much so that I nearly rear-ended the person in front of me! Since then, that form of advertising has spread like wildfire; nowadays,...

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Advertising & Tattoos: Same Rules Apply

 Tattoos are one of the oldest (and most permanent!) forms of advertising and design. So before you get inked, you’ll need to think like the pros over here at Kiwi Creative and consider these three components that are a part of any good advertising...

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Want to succeed in advertising? Then don't do this.

After being in the advertising and marketing business for just a short while, I’ve realized that there’s an extreme amount of “ad junk” floating around out there. Sure, there are some awesome campaigns like this and this and this, but the vast...

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Three Easy Steps to an Effective Media Plan

As consumers, we encounter advertising multiple times throughout our day-to-day lives. And while we might stop a second to appreciate the clever copy or creative graphic design behind an ad, we often fail to recognize the strategic planning that...

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Arrested for DUI? Smart Lawyer Advertises on Bar's Wristband.

As a college kid home on summer break, I discovered this interesting advertisement on my wrist after a night of drinking with friends. I actually didn’t realize what the wristband said until I went to take it off the next day, but I have to say...

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Milk's Favorite Cookie Takes A Stand: Rainbow Oreo Supports Pride Month on Facebook

June is Pride Month for the LGBT community and while most big brands shy away from taking a stance on controversial social issues, Oreo has publicly backed the cause by posting this simple picture on their Facebook page.

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Scotch-Brite: Taking Big Risks for Big Results

In advertising, the key to pushing through the clutter is not being afraid to take risks and think B-I-G. Take Scotch-Brite, for example. Even though they sell a product that isn’t overly exciting (home cleaning items), this didn’t stop them from...

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