Blog

Your B2B Tech Buyer Persona is Probably Outdated

If you’re anything like many of the software and tech companies we work with, your buyer persona probably goes something like this...

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5 Reasons You're Losing Qualified B2B Leads

 Leads are crucial if you want your company to succeed, but many B2B companies are losing leads regularly without even realizing it. The problem is never crystal clear because lead generation relies on so many moving parts.

Your marketing team, sales team, and account reps need to work together to produce the best results. Any hole in your process can cause big losses. Here are some signs to look for if you're losing qualified leads. 

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9 Signs It's Time to Rebrand Your Tech Company

Whether they’re plain as day or hiding in plain sight, signs it’s time to rebrand can be just about anywhere. Often the first sign is that you’re wondering if a rebrand is necessary! Whatever eventually impels you to reach out to a branding firm, you can rest assured you’re making the right decision. With the amount of measurable benefits that come with rebranding, the investment is likely to pay off many times over.

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Why Branding is More Important in Tech than Any Other Industry

May 8, 2018: Dominating the news this week is the massive deal Nestle made for the rights to sell Starbucks coffee, paying a whopping $7B for the rights to sell the coffee in grocery stores worldwide.

And it’s not like Nestle isn’t capable of making coffee—in fact, they are the world’s leading coffee manufacturer using the Nescafe name.

So, why would they drop such a large amount on buying the rights to sell Starbucks? It all comes down to branding.

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12 Killer Tips for Tech Marketers to Develop Their Authentic Voice

Feeling like your content is missing the mark a bit, but not sure why? It might be that the voice and tone behind your content is inconsistent.  As B2B tech marketers, you have a lot to manage and work on every single day and chances are that developing your authentic voice is not something that you really have put a lot of time or thought into.

Whether you’re a marketing manager on a team of one (been there) or leading a larger team of designers, writers, and SEO gurus, it’s super important to develop an official brand voice that sounds and feels like your brand. The way you write affects how your B2B technology brand is perceived and how your audience interacts with your brand. If you're stuck on creating your authentic voice, here are 12 tips on how to develop the authentic voice for your B2B technology brand.

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Brands We Love (and Hate)

In honor of Valentine’s Day, we asked the folks around the office which businesses they consider their branding soulmates…and which ones they want to break up with.

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The Best Logos in the NFL

food, the halftime show and—oh yeah—the game, too. To gear up for for Super Bowl 50, here are Kiwi Creative’s picks for the top five most awesome NFL logos.
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Color Basics for Branding — Part #2: Color Palettes

Good graphic designers don’t pick colors just because they’re “pretty.” They know that the color palette used in a company’s branding and marketing plays a direct role in how consumers think and act by evoking an emotional response; therefore, it’s important to put aside personal preference and select colors that will convey the unique value of your company to your specific target audience.

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2016 Pantone Color of the Year Predictions

{singing} It’s the most wonderful time of the year…

No, we’re not talking about Christmas…it’s almost time for Pantone to release their 2016 Color of the Year! In case they’re still debating between different swatches, here’s what we think they should choose.

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Color Basics for Branding — Part #1: Color Models

 RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.

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