Blog

Pantone's 2015 Color of the Year: Marsala

Pantone officially announced their “Color of the Year” for 2015 and the winner is…Marsala!

Described as a “unifying element,” Pantone goes on to say that “the impactful, full-bodied qualities of Marsala make for an elegant, grounded statement...

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New Logo Designs for eBay and Microsoft: Simple or Boring?

Whenever an iconic brand updates its logo, there's bound to be some backlash from the public. (Remember that Gap logo redesign debacle a few years ago?) For the most part, however, designers —myself included — love it when a brand takes that leap...

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What Does Your Product's Packaging Say About Your Brand?

Americans spend billions of dollars every year to look our very best. Whether it’s wearing expensive designer clothes or simply making sure our hair is brushed before we leave the house, we all recognize the importance of making a good first...

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The Logo Rainbow: Applying Color Theory To Logo Design

There are literally millions of logos around the world in every color imaginable, but have you ever wondered WHY certain brands choose certain colors? As consumers, we don’t always realize what each color means to us and how it affects our emotions....

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Gap’s Logo: The Battle of Old vs. New

Holy Helvetica!

Just four days after its controversial debut, Gap's new "contemporary and current" logo is already history.

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Pepsi's New Logo - Pure Genius or Utter Bullshit?

What does $1 million and five months buy you? If you're Pepsi, a brand-new logo. And a 27-page rationale chalked full of complete bullshit.

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