Color Basics for Branding — Part #1: Color Models

 RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.

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Say What? Deciphering Website Design Acronyms

Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However in our industry and within Cleveland's graphic design scene there are some acronyms that...

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New Logo Designs for eBay and Microsoft: Simple or Boring?

Whenever an iconic brand updates its logo, there's bound to be some backlash from the public. (Remember that Gap logo redesign debacle a few years ago?) For the most part, however, designers —myself included — love it when a brand takes that leap...

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The 'Wrap' on Vehicle Wraps: 4 Tips to Consider Before Installing Car Graphics

I’ll never forget the first time I saw a vehicle completely wrapped in an advertisement: it caught my attention so much so that I nearly rear-ended the person in front of me! Since then, that form of advertising has spread like wildfire;...

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What Does Your Product's Packaging Say About Your Brand?

Americans spend billions of dollars every year to look our very best. Whether it’s wearing expensive designer clothes or simply making sure our hair is brushed before we leave the house, we all recognize the importance of making a good first...

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How Many Art Directors Does it Take to Change a Light Bulb?

Answer: Does it have to be a light bulb?

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Gap’s Logo: The Battle of Old vs. New

Holy Helvetica!

Just four days after its controversial debut, Gap's new "contemporary and current" logo is already history.

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