There are literally millions of logos around the world in every color imaginable, but have you ever wondered WHY certain brands choose certain colors? As consumers, we don’t always realize what each color means to us and how it affects our emotions. But top brands are in on the secrets of color theory and are using it to their advantage to break through the clutter and stand out from their competitors. If you're looking to create a great logo design, start by reading up on the emotions that go along with these specific colors:
Just four days after its controversial debut, Gap's new "contemporary and current" logo is already history.