In all my years of marketing experience, I've seen my fair share of website design problems on B2B software and tech sites. Look, we get it: B2B technology isn’t always the sexiest line of business and rarely gets the fanfare and attention that...
Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.
Here are our favorite tips for...
Congrats to our website design and development team who took home three awards at GDUSA’s 2016 American Web Design Awards.
Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However in our industry and within Cleveland's graphic design scene there are some acronyms that...
If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several years. For already overworked marketing managers, this means...
Wondering who's who within the creative department at an advertising agency? Well channel your inner Mad Man (or Woman) and check out this handy guide to common ad agency job titles to find out what people really do within a marketing department....
So you need to hire a design firm to create a logo. Or a website. Or a postcard. Or an insert-your-own-creative-project-here.
Before you get started, check out this insider's guide chock-full of valuable tips to make your first experience working...