A brand is more than just a logo, it’s the way your brand communicates with your audience, the values that your brand stands by, and, of course, the way your brand presents itself visually. With all of these components in mind, a rebrand can seem...
Choosing the perfect stock photo can be difficult on a normal day. While scrolling through endless options, you may find yourself questioning “does this person have the right facial expression?” or “does the style of this photo align with the...
If you’ve been through the process before then you know that redesigning a B2B tech website is a big job and involves a variety of people across different roles at a company. Sometimes (ok, a lot of the time) getting everyone on the same page...
Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great...
In all my years of marketing experience, I've seen my fair share of website design problems on B2B software and tech sites. Look, we get it: B2B technology isn’t always the sexiest line of business and rarely gets the fanfare and attention that...
In experience working with Marketing Managers at B2B software and technology companies we’ve seen the good, the bad and the ugly when it comes to print and web design.
So whether you have an in-house creative department or are using an outside...
We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s high-quality, affordable imagery available for purchase online.
Here are a few of our favorite tips and tricks on...
Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.
Here are our favorite tips for...
Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However in our industry and within Cleveland's graphic design scene there are some acronyms that...
If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several years. For already overworked marketing managers, this means...