Say What? Deciphering Website Design Acronyms

Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However in our industry and within Cleveland's graphic design scene there are some acronyms that...

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The Rise of Infographic Design

If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several years. For already overworked marketing managers, this means...

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The 'Wrap' on Vehicle Wraps: 4 Tips to Consider Before Installing Car Graphics

I’ll never forget the first time I saw a vehicle completely wrapped in an advertisement: it caught my attention so much so that I nearly rear-ended the person in front of me! Since then, that form of advertising has spread like wildfire;...

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How To Work With a Graphic Designer

So you need to hire a design firm to create a logo. Or a website. Or a postcard. Or an insert-your-own-creative-project-here.

Before you get started, check out this insider's guide chock-full of valuable tips to make your first experience working...

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How Many Art Directors Does it Take to Change a Light Bulb?

Answer: Does it have to be a light bulb?

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The 8 Types of Bad Creative Critics

Ain't This the Truth…

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