Blog

Lose the Stress Ball: 3 Fool-Proof Giveaways for B2B Tech Trade Shows

Scan your desk. Count the number of pens, trinkets and stickers you’ve picked up at a company trade show. If you’ve been to even a couple of events over the past year, chances are you’ve kept the practical giveaways and ditched the rest. While...

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How to Build a Tech Website that Converts

Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same...

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How Smart Design can Simplify Your SaaS Product

Big tech companies like Google, Dropbox and Slack offer products that are familiar, straightforward and easy to understand. But, not all SaaS companies are that fortunate. Instead, SaaS products and services often include multiple layers and...

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone...
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Create Amazing DIY Social Media Graphics For Your SaaS Business Using These Four Tools

Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great...

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3 of the Best B2B Graphic Design Tips for Tech Companies

In our years of experience working with marketing managers at B2B software and technology companies, we’ve seen the good, bad and ugly of print and web design.

So whether you have an in-house creative department or are using an outside agency,...

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3 Website Design Mistakes Made by Marketing Managers in Tech

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website...

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Is Bad Stock Photography Hurting Your Technology Brand?

We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.

Here are a few of our favorite tips...
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How to Design a B2B Tech Website That Isn't Boring

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for...

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The Two Best Places a Tech Company Should Insert CTAs

Not sure where to place your “sign up for a free demo” call-to-action (CTA) on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement for the fear of missing out on conversions.

Below are some...

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