Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same philosophy should hold true in the design of your virtual establishment… your website.
Big tech companies like Google, Dropbox and Slack offer products that are familiar, straightforward and easy to understand. But, not all SaaS companies are that fortunate. Instead, SaaS products and services often include multiple layers and complicated steps. While these complex elements can facilitate the customer’s user experience, it can be difficult to explain to them the functionality and processes, especially if they are brand new to your product. Fortunately, there are ways to simplify complicated products for prospective customers using the right visuals, language and layouts…and a creative partner, of course!
As a tech marketer, have you've experienced any of these all-to-common issues at your job?
- You have a small team and are required to perform tasks outside of your primary skill set.
- You have a long list of important projects that have gone uncompleted for weeks…or months.
- You don't have time to stay up-to-date with changing technology and marketing trends.
(I see you nodding at the computer screen…)
What if you could solve these problems simply by working with an outside marketing agency who specializes in your industry? It's true…and here's how your day-to-day life could change for the better.
Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great graphics can be the difference between a great design and a “meh” design.
Graphics work when it comes to social media content:
In our years of experience working with marketing managers at B2B software and technology companies, we’ve seen the good, bad and ugly of print and web design.
So whether you have an in-house creative department or are using an outside agency, here are three of our best graphic design tips to make sure you’re creating attention-grabbing marketing materials for your B2B tech brand.
As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.
Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.
We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.Here are a few of our favorite tips and tricks on how to choose low-cost stock photography that will rival any custom photo shoot.
Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.
Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?
Not sure where to place your “sign up for a free demo” all-to-action (CTA) on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement for the fear of missing out on conversions.
Below are some statistics on website visitor engagement which, when calculated together, will give you the two best places to insert your CTAs.
Do you have plenty of website visitors, but are still left wondering ““why aren’t more people filling out my online forms?”
If your landing page in well designed and your webinar sounds enticing, maybe the problem is with the actual form itself.
Since form submissions are arguably the #1 most important step for inbound lead generation, let’s go over five ways you can make online forms more user-friendly to encourage better conversion rates on your technology website.