You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.
The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.
Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.
Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.