How to Design a Better B2B Content Offer Graphic

You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.

The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.

Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.

Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.

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A Better Way to Design Your PowerPoint

PowerPoint is great for creating on-the-fly presentations. But what if you want a more impressive sales pitch that doesn’t use those crummy fonts, stale backgrounds and overused clipart? If you have access to professional design software (or want to hire a graphic designer), here are three reasons you should consider using Adobe InDesign instead.

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Top 5 Online Resources for Graphic Designers

The best part about being a graphic designer? Creative freedom. But what should you do when the creative juices just aren’t flowing? Check out these five websites that we use to kick start the creative process.

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Color Basics for Branding — Part #2: Color Palettes

Good graphic designers don’t pick colors just because they’re “pretty.” They know that the color palette used in a company’s branding and marketing plays a direct role in how consumers think and act by evoking an emotional response; therefore, it’s important to put aside personal preference and select colors that will convey the unique value of your company to your specific target audience.

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Say What? Deciphering Graphic Design Acronyms

Confused by all of those crazy acronyms your graphic designer uses? We’re here to translate so you can communicate with confidence the next time he/she tells you “the JPG is CMYK, but it’s still FPO because the DPI isn’t high enough for print.”

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2016 Pantone Color of the Year Predictions

{singing} It’s the most wonderful time of the year…

No, we’re not talking about Christmas…it’s almost time for Pantone to release their 2016 Color of the Year! In case they’re still debating between different swatches, here’s what we think they should choose.

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Color Basics for Branding — Part #1: Color Models

 RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.

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Pantone's 2015 Color of the Year: Marsala

Pantone officially announced their “Color of the Year” for 2015 and the winner is…Marsala!

Described as a “unifying element,” Pantone goes on to say that “the impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors.”

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2013: Year of the Infographic

If you’re in the marcom industry (and haven’t been living under a rock), you’ve almost certainly heard the term “inbound marketing” or “content marketing” over the past several months. For already overworked marketing managers, this means producing a high volume of stellar content over a long period of time. Blogging, email newsletters, social media, white papers…all of these are crucial platforms for any brand’s content marketing strategy.

So why is a design studio blogging about inbound marketing? Well, besides being big believers in the whole philosophy, we’ve found our li’l niche in the trend: infographic design.

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“Rapefruit”: Why Graphic Designers Need to Proofread Their Work

Today’s graphic artists also need to be knowledgeable in website design, marketing and, perhaps most important of all, proofreading. Why? I think this viral example from the Mankato Free Press says it all.

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