Blog

B2B Lead Gen: Tips to Improve Your Social Media Effectiveness

Social media is a lead generating beast that cannot be ignored. According to Shane Barker by 2021, the total number of social network users is expected to reach 3.02 billion. This monster network is only growing and has become a B2B tech...

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Spreading the Love: An Inbound Tale for B2B Tech Marketers

February 14th can stir up a lot of emotions ranging from swoon-inspiring love to cringe-inducing annoyance. But no matter how you feel about V-Day, we thought we would dish out some love to our favorite sweetheart, the B2B tech marketer. We hope...

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Planning for Success: How Real-Life Tech Marketers Define & Hit Goals

Time to talk numbers! B2B software and technology marketers keep track of crazy amounts of data, ranging from website traffic stats, to strategy ROI dollars and everything in between. With all of that data, what actually defines success? Over 100...

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Why Are Tech Marketers Their Own Harshest Critics?

Congrats, tech marketers!

According to our State of the Industry survey, 66% of you are hitting—or exceeding—your primary KPIs. Yet, despite that success, only 3% of you rate the quality of your marketing plan worthy of five stars. What gives?

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Behind-the-Scenes: How Much B2B Tech Companies Spend on Marketing

Ever hear the phrase “sales brings in the money and marketing spends it”? Or “you’ve got to spend money to make money”? According to The Wall Street Journal’s Annual CMO Survey, “tech companies are the biggest spenders by this measure, allocating...

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Survey Results: The #1 Challenge Tech Marketers Face

Tech marketers have a lot on their plates. (We know because we surveyed 100+ of them for our “State of the Industry Report: Marketing Trends in B2B Software & Technology.”) Managing budgets, adhering to tight deadlines, differentiating a SaaS...

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What B2B Software & Tech Marketers Can Learn from the Super Bowl

Whether you’re excited for the football, the commercials or the food, Super Bowl LIII has a little something for everyone...even B2B software and tech marketers. While not many companies can afford the $5 million price tag for a 30-second spot on...

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Our Top 5 Key Takeaways from the 2019 State of the Industry Report

If you’re like me, you’ve probably seen January fly by and feel like New Years was already a million years ago. The beginning of the year is always overrun by excitement, strategy and vigor with tech marketing companies running at full speed,...

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Our Most Popular Blog Posts for B2B Tech Marketers in 2018

Here at Kiwi, we practice what we preach. Content is king, and we produce a lot of it.

This year alone, we posted an average of 3 blog posts per week about all-things-tech-marketing. We love sharing tips, tricks and best practices for marketers...

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3 Steps to Make Your Tech Marketing Plan Unstoppable 2019

All of a sudden, the new year is within sight. ‘Tis the season for reviewing your year-end metrics and wrapping up the details on your 2019 marketing plan.

If you’re ready to make next year your best year yet, you have to get started on the right...

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