Blog

Beyond the Resources Page: How Tech Marketers Can Expand Content Reach

As a tech marketer, we know you’ve worked damn hard to produce all of your company’s white papers, case studies and videos. But are you confident that your website visitors are finding the content they need, when they need it? Or do all of your...

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How to use Interactive Marketing to Drive Engagement

Interactive marketing, also referred to as trigger-based or event-based marketing,  provides a direct response to the action a customer makes. It’s essentially a follow up question, or response, to what your customer is doing. For example, if...

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Personalization: How to Improve Your Email Campaign CTR

Emails. We all have an inbox full of important and unimportant ones. Whether they’re from your boss or a store offering coupons and deals. They span a variety of topics and senders. Some of us even get so many emails to the point where we have...

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How to be a Tech Company With a Killer Content Marketing Strategy (Updated)

As a tech marketer, you have a lot on your plate to reach your customers and future prospects. Having a content marketing strategy is something that should always be top of mind. If there's no strategy, your content could end up being...

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How to Use Historical Optimization for Your Tech Company Blogs

Blogs have become a part of every tech marketers day-to-day tasks. They are used as a part of the marketing plan to bring in new leads, as well as keep existing ones interested. So, keeping up with posting blogs regularly is crucial to their...

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Events: The #1 Lead Gen Source for B2B Tech Companies

Tech marketers are go-getters who dabble in every type of lead generation source imaginable. From PPC to webinars, they know that by diversifying their reach they can meet potential leads wherever they are and nurture them through the buyer’s...

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How to Make Your B2B Tech Marketing Emails Stand Out in Crowded Inboxes

I have a confession. I’m a deleter.

The first thing I do when I open my inbox is scroll, choose and delete with barely a glance at the subject line or sender name. Is it fair? No. Do I care? Not really.

It may seem harsh but I know I’m not alone....

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Top 4 Tricks To Empower Your Sales Team

Your sales team, just like any other team or member in your company, are crucial to the success and outcome of the company. They reel in customers and seal the deal. They are normally motivated by commissions, bringing in new business and keeping...

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Solutions to the Top 5 Challenges Facing Tech Marketers Today

Now that we’ve had time to completely digest our 2019 State of the Industry Report, we want to take a moment to revisit the top five takeaways. What are the challenges tech marketers face? Why are these problems happening? How can we help solve...

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Bringing Your B2B Tech Inbound Marketing & Sales Enablement to Life in 2019

According to our 2019 State of the Industry Report, the top two focuses for tech marketers this year are inbound marketing (37%) and sales enablement (25%). Combining both initiatives is a guaranteed recipe for success but can be tremendous...

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