Common Inbound Mistakes Made By Tech Companies

Whether you're new-ish to inbound marketing or are a HubSpot veteran, you might find yourself running into a few bumps in the road when trying to get your campaigns off the ground. Here are the top three mistakes we've seen tech companies make when creating inbound marketing campaigns.

(And yes, we'll tell you what to do instead!)

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Three Reasons Your Social Media Strategy is Failing

Social media is a smart way to enhance your marketing campaigns by sharing your content and other things that would be of interest to your audience, as well as identify prospects and augment your sales efforts. Social media campaigns are often one of the first initiatives a new marketing manager wants to implement, but also are one of the first things to get cut due to performance issues.

So why do social media campaigns fail for B2B tech marketers? Read below to get our take.

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Six of the Best Landing Page Strategies You Should Steal

A great landing page can make or break your inbound marketing campaign. A well-optimized and high performing landing page will help you to drive more leads and provide an overall higher ROI on your marketing spend and efforts. However, an amazing landing page doesn’t just happen on accident - it’s often the result of a lot of testing, planning and strategy.

If your landing pages are not converting for you, it’s probably worth revisiting your landing pages and adjusting it to drive your message home and make your site convert as highly as possible.

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So, What is Premium Content and Why Should I Care?

We all know that content is king (and content distribution is queen) when it comes to an effective inbound marketing strategy—but when it comes to effective inbound campaigns for B2B technology, content strategy is about more than just blog writing and posting on social media.

Inbound marketing is about two main things:

  1. Providing value for your audience
  2. Generating awareness (and leads!) for your company.

If blog content and social media distribution is used to provide valuable content to your audience, premium content can help you leverage those value bombs you’ve been dropping on your audience and convert them into marketing qualified leads!

But… “what is premium content?”

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How to Plan a Website That Will Leverage Inbound Marketing

Ah, every B2B tech marketers dream! You’ve been given the green-light on a budget to implement a new marketing approach and redesign your website … and now you’re wondering where to start and how to plan a website that will leverage inbound marketing. Not to worry, smart marketer! We’ve got you covered.

Planning a website that will be used to drive your inbound marketing campaign sounds complicated, but really it comes down to a few key points:

  1. Knowing your audience
  2. Planning your content
  3. Integrating your other marketing channels
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Create Amazing DIY Social Media Graphics For Your SaaS Business Using These Four Tools

Have you been spending a ton of time writing and scheduling your social media content but are not seeing the engagement you want? Perhaps you're forgetting one crucial element that could really grab your audience's attention: graphics. Great graphics can be the difference between a great design and a “meh” design.

Graphics work when it comes to social media content:

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Inbound Marketing Basics to Make Your SaaS Website Successful

Most SaaS companies want their websites to do a single thing: convert site visitors into product users. The best way to do that? Attract the right visitors and usher them through the buyer's journey with great content.

Find out more about the buyer's journey and how to create a successful inbound strategy in our B2B Tech Marketer's Guide to Inbound!

With over 2 million blog posts that go live daily, it’s important to create content with intent and to add value to your reader, not just add more noise and confusion to their day.

So, if you’re having trouble attracting the right type of visitors to your website and are focusing on improving your SaaS website’s performance, here are some inbound marketing basics to get you on the track to success.

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How to Surpass Other Tech Companies in Google

Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right now!)

We’re big into continued learning over here at Kiwi Creative, so here are some insights from an awesome book we just finished: “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies.

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How to Convince Your Tech Company to Invest in Inbound Marketing Software

Inbound marketing has been all the rage for the past several years. And while many software and technology companies have come to accept the power of blogging and social media, a surprising number have yet to officially “take the leap” and sign up for a marketing automation platform.

Why the resistance? Because creating an automated inbound marketing machine can be an expensive, long-term investment and busy tech marketers are constantly pressured to guarantee ROI for every line item in their budget.

(Pssst…learn how to make your inbound marketing more successful and prove ROI in our B2B Tech Marketer's Guide to Inbound!) 

Need help convincing your boss that paying for marketing automation software is a good long-term investment? Here are some compelling stats from HubSpot customers—specifically in the software/tech industry—showing how they’ve increased web traffic and qualified leads as a result of fully embracing the inbound marketing methodology.

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The 6-Step Process for Tech Companies to Identify Less Competitive Keywords

If you’ve been in the SEO game for a long time, you might find yourself fighting the same ongoing battles with two to three of your top competitors. One week you’re ahead in rankings, and the next you’re not.

It might be time to lay down your SEO sword…

Using our tips below to start researching new, less competitive keywords that you can use in your content and start ranking in places your competition hasn't even discovered yet!

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