Tech Marketers: Here's What NOT to Post on Social Media During a Crisis

Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays. 

If you’re like most Americans, you’re spending several hours a day getting lost in an endless...

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Using Data to Make Faster Marketing Decisions in a Crisis

The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...

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Do This Not That: Switching Marketing Tactics During the Coronavirus

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

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Panic, Plan or Persevere: B2B Tech Marketing During the Coronavirus Crisis

At the risk of sounding like a cheesy motivational poster, we all know that during a crisis there are only two things you can control: your attitude and your actions. 

In our experience, we’ve seen B2B tech companies go down one of three paths...

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Crisis Planning: A Checklist for Adjusting Your Scheduled Content

As the ever-diligent tech marketer, you’ve probably spent weeks of your life crafting the perfect content calendar. Your team has written several blog posts, all ready to publish at the push of a button. They’ve pre-scheduled social posts on all...

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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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How to Identify the Best Trade Shows For Your B2B Tech Company

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

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Our 7 Favorite Blog-spiration Websites for Uninspired B2B Tech Marketers

Even the most focused bloggers become uninspired from time to time. According to The Content Marketing Institute, “57% of B2B marketers say that producing content consistently is their biggest struggle.”

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