Top 4 Must-Measure Marketing Metrics for Tech Companies

There are two types of people in the tech marketing world: those who dream in pivot tables  and those who secretly wish a cyber attack on the makers of Excel.

Whatever your personality, data is imperative to the success of your tech business: you...

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How Much B2B Tech Companies Actually Spend on Marketing

Let’s get real: the budgeting process can suck. As a tech marketer, the struggle of continually proving value to a sales-driven leadership team is an unfortunate reality of the job. And if you do get the budget you asked for, how should you...

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Where Your Marketing Plan Should Really Begin

We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized? 

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Measuring Marketing Effectiveness: How B2B Tech Companies Define Success

Measuring your company’s overall marketing effectiveness is challenging if you aren’t sure which metrics to focus on. Typically, marketing effectiveness is determined by how well your company’s marketing strategies increase your revenue while...

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Three Quick Tips for Spring Cleaning Your HubSpot Platform

Spring has sprung, which means that many of us are busy organizing our homes, purging our closets of old clothes and storing our heavy coats until next winter. At Kiwi Creative, we believe that spring cleaning should also translate to your...

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Your Guide to HubSpot Course for B2B Tech Companies

HubSpot is a powerful tool to tie all your marketing, sales and service efforts together. While HubSpot offers all the bells and whistles you could wish for to help your tech company grow, it can feel daunting to know where to start. HubSpot...

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How to Design Powerful Marketing Emails That Actually Get Results

You just sent out what you thought was the perfect marketing email; Killer subject line, witty copy, and a compelling CTA. You proudly send it out to your contacts and go on with your day. Fast forward to the next day, you check your email stats...

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Yes, Your Rankings Can Drop After a New Website Launch

Imagine this: you work months to redesign your organization's website and launch it to the world with pride. Each page has new content, graphics galore, and expert resources to bring your users delight. However, in the months succeeding your new...

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Tech Marketing Thought Leaders

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Favorite Resources of Tech Marketers

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