Five Tips for Tech Companies to Painlessly Integrate Salesforce with HubSpot

Let’s set the scene: your tech company made the decision to implement HubSpot to drive marketing initiatives, but you’re still using Salesforce as your CRM. And you’re understandably daunted by the prospect of integrating the two platforms. 

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The Tech Marketer’s Guide to Creating Impactful Reports for the C-Suite

Want more money for your marketing campaigns in next year’s budget? At many tech companies, that means overcoming the stigma that marketing is just a cost center necessary to do business.

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How to Use Facebook Ads to Reach LinkedIn-Quality Audiences for Less

Where do you place your paid ads? If you’re like 75% of tech companies we surveyed for our Paid Digital Advertising in the Real World report, you prefer LinkedIn. And that makes sense—B2B marketers have a lot of success reaching people on...

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The Tech Marketer’s Guide to Getting Started with Programmatic Advertising

Lauded as the new era of marketing, programmatic advertising has emerged in recent years as the premier way to automate the buying and selling of online advertising.

But tech marketers have been slow to jump on this trend. Only 20% of our recent...

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Should Tech Marketers Trust Google’s Algorithm to Run Their Paid Ads?

Google Ads dominates the paid search advertising terrain. (Bing who?) In fact, in our recent “Paid Digital Advertising in the Real World” report, 93% of tech marketers surveyed indicated that they advertise on the Google Search Network—what we...

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Everything Tech Marketers Need to Know About Cookie Compliance

Everybody knows that cookie notices are an important part of keeping your tech company’s marketing strategy in legal compliance. However, not everyone knows which ones to use, or how.
 
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How to Choose the Right Budget for Your Tech Company's PPC Campaign

When our team onboards a new client for a Pay Per Click (PPC) campaign, the top question that we always get is, "What should my monthly budget be?"

The answer, of course, is it depends! How competitive are your keywords? How specific is your...

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Don’t Let “Graymail” Tank Your Tech Company’s Email Engagement

In order to be compliant AND create healthy relationships with your potential and ongoing clients/customers, you need to make sure that you’re not sending out graymail. Graymail not only hurts your credibility, but also your overall email...

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Five Legal Compliance Tweaks Tech Marketers Can Make Today

The GDPR went into effect in May 2018…but has your tech company gone back and audited your marketing compliance since then? If not, here are five of our favorite (and actually pretty easy!) ways to up your legal compliance game online.

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How to Use Email to Nurture Post-Webinar Leads

Emails and webinars go together like PB+J…you use email before your webinar to generate registrations—from which 57% of webinar registrations are secured—but are you falling short on email follow-up after? If you're just doing one "thanks for...

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