The Ultimate Tech Marketing Trade Show List

The results are in! We asked tech marketers, in our annual Marketing Trends Survey, across the nation what trade shows and B2B events their companies attend, exhibit at, or tune-in virtually to.  Drumroll please...

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Should you gate or ungate your tech company’s content? That is the question.

You are a tech marketer looking to develop exceptional content that drives brand awareness, generates qualified leads and performs as a sales tool to nurture prospects through the sales cycle. You’re wrestling with a decision: what content will...

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Five Tips to Painlessly Integrate Salesforce with HubSpot

So your tech company has implemented HubSpot to drive marketing initiatives but now you’re daunted by the process of integrating your Salesforce CRM with your HubSpot marketing platform. Not to worry, this blog will run you through my top five...

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Five Considerations Before Canceling HubSpot Marketing Pro

Let me guess, you stumbled upon this blog because you were led to believe that HubSpot is a utopia of digital marketing glory. Instead, you find yourself overwhelmed, disappointed and frustrated with the HubSpot Marketing Pro platform and its...

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Three HubSpot Workflows That B2B Tech Marketers Need to Implement ASAP

Workflows are, hands-down, my favorite tool offered in HubSpot Marketing Pro. The workflows tool automates your sales, marketing and service processes. While most B2B tech companies utilize workflows exclusively for communicating with prospects...

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Does Digital Advertising Work for B2B Tech?

At Kiwi Creative, our digital advertising arm has rapidly expanded in 2020. Specifically, B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic...

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The Definitive Guide to Measuring Marketing Success for B2B Tech Companies

I consider myself an outlier when it comes to working on marketing strategies. As with most things, it's more fun to create than analyze & optimize.  

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$500 or $5,000? How Do I Choose the Right Spend for My PPC Campaign?

When the team at Kiwi Creative onboards a new client for a Pay Per Click (PPC) campaign, a question that we always get is, "How many conversions will I get?" This question is challenging to answer. There are so many factors that play into the...

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[First Name], Read This Definitive Guide to Optimizing Your Email Subject Lines and CTAs for Better Conversions

Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....

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Tech Marketers: How to Prioritize Projects Post Covid (Part 1 of 2)

Tech marketing is its own minefield. Our companies change the world everyday. Our marketing needs to be cutting edge. 

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