Does Digital Advertising Work for B2B Tech?

At Kiwi Creative, our digital advertising arm has rapidly expanded in 2020. Specifically, B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic...

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The Definitive Guide to Measuring Marketing Success for B2B Tech Companies

I consider myself an outlier when it comes to working on marketing strategies. As with most things, it's more fun to create than analyze & optimize.  

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$500 or $5,000? How Do I Choose the Right Spend for My PPC Campaign?

When the team at Kiwi Creative onboards a new client for a Pay Per Click (PPC) campaign, a question that we always get is, "How many conversions will I get?" This question is challenging to answer. There are so many factors that play into the...

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[First Name], Read This Definitive Guide to Optimizing Your Email Subject Lines and CTAs for Better Conversions

Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....

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Tech Marketers: How to Prioritize Projects Post Covid (Part 1 of 2)

Tech marketing is its own minefield. Our companies change the world everyday. Our marketing needs to be cutting edge. 

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5 Tactics For Tech Marketers to Ask Their Leadership Team For Funding

Tech marketing departments run lean and mean. 

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Marketing Strategy Success After a Crisis is Just Like Football, Right?

Okay- things seem to be ready to start back up. Can life really go back to something close to what was normal? Will the Browns finally get past the “rebuilding” stage? That all remains to be seen. But what you cannot do is wait to find out what...

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B2B Tech Marketing in the Next Phase of COVID-19

Huzzah! Government discussions and strategies for opening businesses are getting more serious and tangible. There is finally some hope at the end of the tunnel! 

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Plan for the Future by Recognizing Past Marketing Mistakes

You’ve already made adjustments to your marketing strategy for the short-term because of the Coronavirus crisis. Now you’re looking at your tech company’s plan for the rest of the year and need to make some hard choices.

As a smart tech marketer,...

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Tech Marketers: Here's What NOT to Post on Social Media During a Crisis

Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays. 

If you’re like most Americans, you’re spending several hours a day getting lost in an endless...

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