Five Legal Compliance Tweaks Tech Marketers Can Make Today

The GDPR went into effect in May 2018…but has your tech company gone back and audited your marketing compliance since then? If not, here are five of our favorite (and actually pretty easy!) ways to up your legal compliance game online.

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How to Use Email to Nurture Post-Webinar Leads

Emails and webinars go together like PB+J…you use email before your webinar to generate registrations—from which 57% of webinar registrations are secured—but are you falling short on email follow-up after? If you're just doing one "thanks for...

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How to Create High-Impact Emails Aligned to the Tech Buying Journey

Let’s set the scene…you’re a tech marketer who has been diligently sending out a few emails a month for general lead nurturing purposes. Open rates are okay-ish, but click-through rates are poor.

You’ve tried testing subject lines, adding...

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How to Fix Low SaaS Email Engagement

Let me paint you a picture: your SaaS company is sending out emails up the wazoo, but nothing seems to be happening. Your engagement isn’t increasing…or worse, it’s plummeting. Does this sound familiar? If so, take heart—you’re not the only one....

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Avoid the Spam Filter: Tips for Tech Marketers in 2021

Ahh yes, the dreaded spam folder…where email campaigns go to die. Just the mention of it runs shivers down any marketer’s spine. 

Unfortunately, as much as we would wish it otherwise, 45% of all sent emails are considered spam. That’s not a great...

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What Tech Marketers Should Know About Apple's iOS 15 Mail Privacy Protection Update

During the company's WWDC Conference this past June, Apple announced new privacy-driven features for email on all of its devices. The next round of software updates—slated to drop in September—will include Apple's Mail Privacy Protection update,...

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Top 4 Must-Measure Marketing Metrics for Tech Companies

There are two types of people in the tech marketing world: those who dream in pivot tables  and those who secretly wish a cyber attack on the makers of Excel.

Whatever your personality, data is imperative to the success of your tech business: you...

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How Much B2B Tech Companies Actually Spend on Marketing

Let’s get real: the budgeting process can suck. As a tech marketer, the struggle of continually proving value to a sales-driven leadership team is an unfortunate reality of the job. And if you do get the budget you asked for, how should you...

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Where Your Marketing Plan Should Really Begin

We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized? 

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Measuring Marketing Effectiveness: How B2B Tech Companies Define Success

Measuring your company’s overall marketing effectiveness is challenging if you aren’t sure which metrics to focus on. Typically, marketing effectiveness is determined by how well your company’s marketing strategies increase your revenue while...

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