Your Guide to HubSpot Course for B2B Tech Companies

Three Free Online HubSpot Courses to All Martech Enthusiasts Should Take

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How a Tech Sales Team Can Create a Customer-Centric Crisis Communication Plan

As we’ve been checking in with our clients and colleagues in the tech industry, we keep hearing the same thing: “How should we communicate in the midst of the Coronavirus crisis?” 

While the exact message will be unique to your industry and your...

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11 Tips for Selling Remotely During the Coronavirus Crisis

We’re not going to sugarcoat it here…being a salesperson during the Coronavirus outbreak can really suck.

First off, everyone is worried and distracted. Obviously. Your customers and prospects are figuring out how to work from home while...

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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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How to Identify the Best Trade Shows For Your B2B Tech Company

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

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Follow Up Email Templates for B2B Tech Sales

B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings translate...

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Developing a Lead Qualification Matrix for Your B2B Tech Company

What makes a lead “qualified” at your software or tech company? If you answered “someone with a need and a budget,” then you need to get a little more specific. (Okay…a lot more specific.)

Think about your customers. Now, think about the...

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11 Most Effective Sales Enablement Metrics for B2B Tech Marketers


As you probably already know, success comes down to numbers.

Both sales and marketing teams have goals they need to hit to prove the value of their efforts. Marketing gurus know the typical KPIs on the marketing side, but in order to really...

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