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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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How to Identify the Best Trade Shows For Your B2B Tech Company

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

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Follow Up Email Templates for B2B Tech Sales

B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings translate...

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11 Most Effective Sales Enablement Metrics for B2B Tech Marketers

 

As you probably already know, success comes down to numbers.

Both sales and marketing teams have goals they need to hit to prove the value of their efforts. Marketing gurus know the typical KPIs on the marketing side, but in order to really...

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Key Takeaways from Past SaaS Connect Conferences

 

This year's SaaS Connect event  promises to be full of new ideas, new technologies and a lot of great networking—which, of course, is fantastic for a conference focused on partnerships!

The SaaS explosion started in 2010. Since then, SaaS has...

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The Must-Have Sales Skills To Teach In Your SaaS Partner Enablement Program

Successful partner sales enablement is the holy grail of many SaaS companies, yet most struggle to develop a meaningful program. One tech company that does it absolutely right? HubSpot.

We might be a bit biased because we’re a HubSpot Gold Agency...

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