As we’ve been checking in with our clients and colleagues in the tech industry, we keep hearing the same thing: “How should we communicate in the midst of the Coronavirus crisis?” 

While the exact message will be unique to your industry and your...

We’re not going to sugarcoat it here…being a salesperson during the Coronavirus outbreak can really suck.

First off, everyone is worried and distracted. Obviously. Your customers and prospects are figuring out how to work from home while...

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings translate...

What makes a lead “qualified” at your software or tech company? If you answered “someone with a need and a budget,” then you need to get a little more specific. (Okay…a lot more specific.)

Think about your customers. Now, think about the...

As you probably already know, success comes down to numbers.

Both sales and marketing teams have goals they need to hit to prove the value of their efforts. Marketing gurus know the typical KPIs on the marketing side, but in order to really...

This year's SaaS Connect event  promises to be full of new ideas, new technologies and a lot of great networking—which, of course, is fantastic for a conference focused on partnerships!

The SaaS explosion started in 2010. Since then, SaaS has...