Blog

How to be a Tech Company With a Killer Content Marketing Strategy (Updated)

As a tech marketer, you have a lot on your plate to reach your customers and future prospects. Having a content marketing strategy is something that should always be top of mind. If there's no strategy, your content could end up being...

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Events: The #1 Lead Gen Source for B2B Tech Companies

Tech marketers are go-getters who dabble in every type of lead generation source imaginable. From PPC to webinars, they know that by diversifying their reach they can meet potential leads wherever they are and nurture them through the buyer’s...

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How to Make Your B2B Tech Marketing Emails Stand Out in Crowded Inboxes

I have a confession. I’m a deleter.

The first thing I do when I open my inbox is scroll, choose and delete with barely a glance at the subject line or sender name. Is it fair? No. Do I care? Not really.

It may seem harsh but I know I’m not alone....

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Top 4 Tricks To Empower Your Sales Team

Your sales team, just like any other team or member in your company, are crucial to the success and outcome of the company. They reel in customers and seal the deal. They are normally motivated by commissions, bringing in new business and keeping...

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Solutions to the Top 5 Challenges Facing Tech Marketers Today

Now that we’ve had time to completely digest our 2019 State of the Industry Report, we want to take a moment to revisit the top five takeaways. What are the challenges tech marketers face? Why are these problems happening? How can we help solve...

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Bringing Your B2B Tech Inbound Marketing & Sales Enablement to Life in 2019

According to our 2019 State of the Industry Report, the top two focuses for tech marketers this year are inbound marketing (37%) and sales enablement (25%). Combining both initiatives is a guaranteed recipe for success but can be tremendous...

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Lose the Stress Ball: 3 Fool-Proof Giveaways for B2B Tech Trade Shows

Scan your desk. Count the number of pens, trinkets and stickers you’ve picked up at a company trade show. If you’ve been to even a couple of events over the past year, chances are you’ve kept the practical giveaways and ditched the rest. While...

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Top 5 Must-Measure Metrics for Tech Companies (Updated)

With the first quarter of 2019 almost done and in the books, reassessment of quarterly initiatives are on the horizon. No doubt, savvy B2B tech marketers have already implemented a system which delves into campaign KPIs.

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B2B Lead Gen: Tips to Improve Your Social Media Effectiveness

Social media is a lead generating beast that cannot be ignored. According to Shane Barker by 2021, the total number of social network users is expected to reach 3.02 billion. This monster network is only growing and has become a B2B tech...

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Planning for Success: How Real-Life Tech Marketers Define & Hit Goals

Time to talk numbers! B2B software and technology marketers keep track of crazy amounts of data, ranging from website traffic stats, to strategy ROI dollars and everything in between. With all of that data, what actually defines success? Over 100...

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