Blog

Planning for 2019: Steps for a Smart Tech Marketing Plan

This is an especially busy time of year for marketers.

Between wrapping up campaigns, doing final lead gen pushes to meet targets, end-of-year client gifts, and trying to wrap up 87 projects while balancing time out of the office, this time of year is CRAZY for marketers.

Since that doesn’t leave a whole lot of time to think about your 2019 marketing strategy, here are our suggestions for how to get started with your plan.

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Your B2B Tech Buyer Persona is Probably Outdated

If you’re anything like many of the software and tech companies we work with, your buyer persona probably goes something like this...

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The Flywheel Revolution: Bringing Customer Service into Your Tech Marketing Plan

The funnel has retired, and the flywheel has taken its place. Your tech sales and marketing efforts should no longer be focused on spitting out a customer at the end of the process, but instead, leveraging your customer even after the sale has been made.

In this post, we’ll explore how marketers should be thinking about the Flywheel as it relates to their total marketing plan.

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Why marketing data makes tech marketers feel so good

The past couple weeks, I’ve been spending an exorbitant amount of time with data, and I think I’m in love.

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What Tech Marketers Need to Know About Proof Content

 Databox just released their most recent report, and we couldn’t be more excited about the findings.

In the article, The 8 Most Important Factors When Buying Software (According to Marketers), Databox polled dozens of marketing decision-makers to gain a better understanding of the factors that matter most when buying software.

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Follow Up Email Templates for B2B Tech Sales

 B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings often translate into a long sales cycle.

As such, it's important to make sure all of your touches along the way are reflective of who you are and how you will be a value-added partner.

You don’t have to go far down your inbox to find bad examples of follow up emails. So if you’re looking to stand out and close the deal, here are some of the best templates we’ve seen for B2B software and tech sales follow up.

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Tech companies need this one unexpected role in their marketing department

Running the marketing department for a software or tech company is an exceedingly complex job.

The scope of work is vast, the technology and tactics field is broad and the expectations are high.

In a perfect world, all marketing tactics would easily generate a slew of fantastic leads.

Then, in that perfect world, your marketing automation tool would use it’s sixth sense to know whether or not the leads are qualified, hot and ready for the sales reps to follow up. Then, your marketing automation tool would magically ZAP those great leads to your sales reps and BOOM—lots of new deals are rolling in.

OK, let’s snap back to reality.

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Making your customer’s voice actionable with Net Promoter Score

The voice of the customer can be heard in many different ways: through social media, review platforms, Google Analytics and even survey data.

So, let’s say you’ve tapped into each of these different platforms over a period of time. Now that you have all of this great customer data, how can you make it actionable? That’s where establishing your own Net Promoter Score can be used to improve and optimize your marketing efforts.

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Developing a Lead Qualification Matrix for Your Tech Company

What makes a lead “qualified” at your software or tech company? If you answered “someone with a need and a budget,” then you need to get a little more specific. (Okay…a lot more specific.)

Think about your customers. Now, think about the customers that you’ve most liked working with. Now, add to that, the customers who fit within your long-term business objectives and goals for scale.

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How Smart Design can Simplify Your SaaS Product

Big tech companies like Google, Dropbox and Slack offer products that are familiar, straightforward and easy to understand. But, not all SaaS companies are that fortunate. Instead, SaaS products and services often include multiple layers and complicated steps. While these complex elements can facilitate the customer’s user experience, it can be difficult to explain to them the functionality and processes, especially if they are brand new to your product. Fortunately, there are ways to simplify complicated products for prospective customers using the right visuals, language and layouts…and a creative partner, of course!

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