Top 4 Must-Measure Marketing Metrics for Tech Companies

There are two types of people in the tech marketing world: those who dream in pivot tables  and those who secretly wish a cyber attack on the makers of Excel.

Whatever your personality, data is imperative to the success of your tech business: you...

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Where Your Marketing Plan Should Really Begin

We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized? 

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Your Guide to HubSpot Course for B2B Tech Companies

HubSpot is a powerful tool to tie all your marketing, sales and service efforts together. While HubSpot offers all the bells and whistles you could wish for to help your tech company grow, it can feel daunting to know where to start. HubSpot...

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Why Fresh Content is Essential for Tech Website SEO Ranking

“Content is King” is a familiar phrase in the marketing world and for good reason. Bill Gates coined the phrase in 1996 in an essay and it rings even truer today. However, now leading into 2021, we need to take it a step further than that and...

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Should you gate or ungate your tech company’s content? That is the question.

You are a tech marketer looking to develop exceptional content that drives brand awareness, generates qualified leads and performs as a sales tool to nurture prospects through the sales cycle. You’re wrestling with a decision: what content will...

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Five Tips to Painlessly Integrate Salesforce with HubSpot

So your tech company has implemented HubSpot to drive marketing initiatives but now you’re daunted by the process of integrating your Salesforce CRM with your HubSpot marketing platform. Not to worry, this blog will run you through my top five...

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Why Tech Websites Need Updated Plugins for Lead Generation

Websites are big investments, both in terms of money and the time it can take to plan and build them. So, when a website project is done, it’s really tempting to wipe the dust from your hands and settle back to watch the leads roll in....

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Three HubSpot Workflows That B2B Tech Marketers Need to Implement ASAP

Workflows are, hands-down, my favorite tool offered in HubSpot Marketing Pro. The workflows tool automates your sales, marketing and service processes. While most B2B tech companies utilize workflows exclusively for communicating with prospects...

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Google Mobile-First Indexing and Its Effect on Tech Website Ranks

Business website best practices have changed drastically in the last decade. It’s hard to believe that a few years ago, creating a mobile version of business websites was a common trend. Remember the days of mobile.kiwicreative.net? Now to remain...

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How B2B Tech Marketers Can Avoid Tracking Mishaps on Google Analytics

Google Analytics is a powerful free tool to track website traffic and visitor behavior. If you’re not using Google Analytics or a similar tool, you are missing out on opportunities to get insight into website data, analyze which online campaigns...

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