Posts about Strategy

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

Scan your desk. Count the number of pens, trinkets and stickers you’ve picked up at a tech trade show. If you’ve been to even a couple of events over the past year, chances are you’ve kept the practical giveaways and ditched the rest. While promo...

Even the most focused bloggers become uninspired from time to time. According to The Content Marketing Institute, “57% of B2B marketers say that producing content consistently is their biggest struggle.”

Love it or hate it, you have to admit the ability to make your audience feel REAL sensation is some next level shit. Even YouTube influencers have found a whole method to connect with their audience in an addictive sort of way. ASMR (Autonomous...

Time to talk numbers! B2B software and technology marketers keep track of crazy amounts of data, ranging from website traffic stats, to strategy ROI dollars and everything in between. With all of that data, what actually defines success? Over 100...