How B2B Tech Marketers Can Avoid Tracking Mishaps on Google Analytics

Google Analytics is a powerful free tool to track website traffic and visitor behavior. If you’re not using Google Analytics or a similar tool, you are missing out on opportunities to get insight into website data, analyze which online campaigns...

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Does Digital Advertising Work for B2B Tech?

At Kiwi Creative, our digital advertising arm has rapidly expanded in 2020. Specifically, B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic...

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The Definitive Guide to Measuring Marketing Success for B2B Tech Companies

I consider myself an outlier when it comes to working on marketing strategies. As with most things, it's more fun to create than analyze & optimize.  

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[First Name], Read This Definitive Guide to Optimizing Your Email Subject Lines and CTAs for Better Conversions

Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....

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Tech Marketers: How to Prioritize Projects Post Covid (Part 1 of 2)

Tech marketing is its own minefield. Our companies change the world everyday. Our marketing needs to be cutting edge. 

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5 Tactics For Tech Marketers to Ask Their Leadership Team For Funding

Tech marketing departments run lean and mean. 

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What’s Next for SEO Post-COVID: The Three Trends to Keep in Mind

With the initial crisis of COVID-19 coming to a close, there is still a lot unknown. Now that governments around the world are opening countries back up, tech marketers are starting to ask, "what's next?" How do companies who worked at the speed...

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Marketing Strategy Success After a Crisis is Just Like Football, Right?

Okay- things seem to be ready to start back up. Can life really go back to something close to what was normal? Will the Browns finally get past the “rebuilding” stage? That all remains to be seen. But what you cannot do is wait to find out what...

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Do This Not That: Switching Marketing Tactics During the Coronavirus

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

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Why Smart Tech Companies Continue Investing in Digital Marketing During a Recession

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

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