Why Fresh Content is Essential for Tech Website SEO Ranking

“Content is King” is a familiar phrase in the marketing world and for good reason. Bill Gates coined the phrase in 1996 in an essay and it rings even truer today. However, now leading into 2021, we need to take it a step further than that and...

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Should you gate or ungate your tech company’s content? That is the question.

You are a tech marketer looking to develop exceptional content that drives brand awareness, generates qualified leads and performs as a sales tool to nurture prospects through the sales cycle. You’re wrestling with a decision: what content will...

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Five Tips to Painlessly Integrate Salesforce with HubSpot

So your tech company has implemented HubSpot to drive marketing initiatives but now you’re daunted by the process of integrating your Salesforce CRM with your HubSpot marketing platform. Not to worry, this blog will run you through my top five...

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Why Tech Websites Need Updated Plugins for Lead Generation

Websites are big investments, both in terms of money and the time it can take to plan and build them. So, when a website project is done, it’s really tempting to wipe the dust from your hands and settle back to watch the leads roll in....

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Three HubSpot Workflows That B2B Tech Marketers Need to Implement ASAP

Workflows are, hands-down, my favorite tool offered in HubSpot Marketing Pro. The workflows tool automates your sales, marketing and service processes. While most B2B tech companies utilize workflows exclusively for communicating with prospects...

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Google Mobile-First Indexing and Its Effect on Tech Website Ranks

Business website best practices have changed drastically in the last decade. It’s hard to believe that a few years ago, creating a mobile version of business websites was a common trend. Remember the days of mobile.kiwicreative.net? Now to remain...

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How B2B Tech Marketers Can Avoid Tracking Mishaps on Google Analytics

Google Analytics is a powerful free tool to track website traffic and visitor behavior. If you’re not using Google Analytics or a similar tool, you are missing out on opportunities to get insight into website data, analyze which online campaigns...

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Does Digital Advertising Work for B2B Tech?

At Kiwi Creative, our digital advertising arm has rapidly expanded in 2020. Specifically, B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic...

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The Definitive Guide to Measuring Marketing Success for B2B Tech Companies

I consider myself an outlier when it comes to working on marketing strategies. As with most things, it's more fun to create than analyze & optimize.  

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[First Name], Read This Definitive Guide to Optimizing Your Email Subject Lines and CTAs for Better Conversions

Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....

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