Let’s set the scene: your tech company made the decision to implement HubSpot to drive marketing initiatives, but you’re still using Salesforce as your CRM. And you’re understandably daunted by the prospect of integrating the two platforms.
Want more money for your marketing campaigns in next year’s budget? At many tech companies, that means overcoming the stigma that marketing is just a cost center necessary to do business.
Where do you place your paid ads? If you’re like 75% of tech companies we surveyed for our Paid Digital Advertising in the Real World report, you prefer LinkedIn. And that makes sense—B2B marketers have a lot of success reaching people on...
If you talk to just about any tech marketer, they’ll probably tell you that their #1 goal for PPC is lead gen…aka getting visitors to fill out a form to give up the almighty email address.
Lauded as the new era of marketing, programmatic advertising has emerged in recent years as the premier way to automate the buying and selling of online advertising.
But tech marketers have been slow to jump on this trend. Only 20% of our recent...
Everybody knows that cookie notices are an important part of keeping your tech company’s marketing strategy in legal compliance. However, not everyone knows which ones to use, or how.
In order to be compliant AND create healthy relationships with your potential and ongoing clients/customers, you need to make sure that you’re not sending out graymail. Graymail not only hurts your credibility, but also your overall email...
The General Data Protection Regulation (GDPR) is only for European-based businesses, right? WRONG!
Even if your software or technology company doesn’t have a single office or employee overseas, it doesn't matter because the law actually applies...
The GDPR went into effect in May 2018…but has your tech company gone back and audited your marketing compliance since then? If not, here are five of our favorite (and actually pretty easy!) ways to up your legal compliance game online.
Emails and webinars go together like PB+J…you use email before your webinar to generate registrations—from which 57% of webinar registrations are secured—but are you falling short on email follow-up after? If you're just doing one "thanks for...