[First Name], Read This Definitive Guide to Optimizing Your Email Subject Lines and CTAs for Better Conversions

Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....

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Tech Marketers: How to Prioritize Projects Post Covid (Part 1 of 2)

Tech marketing is its own minefield. Our companies change the world everyday. Our marketing needs to be cutting edge. 

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5 Tactics For Tech Marketers to Ask Their Leadership Team For Funding

Tech marketing departments run lean and mean. 

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What’s Next for SEO Post-COVID: The Three Trends to Keep in Mind

With the initial crisis of COVID-19 coming to a close, there is still a lot unknown. Now that governments around the world are opening countries back up, tech marketers are starting to ask, "what's next?" How do companies who worked at the speed...

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Marketing Strategy Success After a Crisis is Just Like Football, Right?

Okay- things seem to be ready to start back up. Can life really go back to something close to what was normal? Will the Browns finally get past the “rebuilding” stage? That all remains to be seen. But what you cannot do is wait to find out what...

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Do This Not That: Switching Marketing Tactics During the Coronavirus

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

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Why Smart Tech Companies Continue Investing in Digital Marketing During a Recession

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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