Three Quick Tips for Spring Cleaning Your HubSpot Platform

Spring has sprung, which means that many of us are busy organizing our homes, purging our closets of old clothes and storing our heavy coats until next winter. At Kiwi Creative, we believe that spring cleaning should also translate to your...

Read More

Your Guide to HubSpot Course for B2B Tech Companies

HubSpot is a powerful tool to tie all your marketing, sales and service efforts together. While HubSpot offers all the bells and whistles you could wish for to help your tech company grow, it can feel daunting to know where to start. HubSpot...

Read More

Yes, Your Rankings Can Drop After a New Website Launch

Imagine this: you work months to redesign your organization's website and launch it to the world with pride. Each page has new content, graphics galore, and expert resources to bring your users delight. However, in the months succeeding your new...

Read More

Why Fresh Content is Essential for Tech Website SEO Ranking

“Content is King” is a familiar phrase in the marketing world and for good reason. Bill Gates coined the phrase in 1996 in an essay and it rings even truer today. However, now leading into 2021, we need to take it a step further than that and...

Read More

Why Tech Websites Need Updated Plugins for Lead Generation

Websites are big investments, both in terms of money and the time it can take to plan and build them. So, when a website project is done, it’s really tempting to wipe the dust from your hands and settle back to watch the leads roll in....

Read More

Google Mobile-First Indexing and Its Effect on Tech Website Ranks

Business website best practices have changed drastically in the last decade. It’s hard to believe that a few years ago, creating a mobile version of business websites was a common trend. Remember the days of mobile.kiwicreative.net? Now to remain...

Read More

How B2B Tech Marketers Can Avoid Tracking Mishaps on Google Analytics

Google Analytics is a powerful free tool to track website traffic and visitor behavior. If you’re not using Google Analytics or a similar tool, you are missing out on opportunities to get insight into website data, analyze which online campaigns...

Read More

Using Data to Make Faster Marketing Decisions in a Crisis

The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...

Read More

Planning for Web Traffic Declines During the COVID-19 Pandemic

It’s no secret that COVID-19 has had a huge impact on the economy. As of March 24, 2020, 13 states have executed shelter-in-place orders. As a result, some 167 million Americans in 17 states, 18 counties and 10 cities are either working from home...

Read More

3 Amazing WordPress Plugins ALL Tech Marketers Should Be Using

WordPress is a tremendous tool for tech marketers. What makes it so great for tech marketers? Well, one reason is that it is an open-sourced platform which lets marketers use the platform in a number of ways, from simple “brochure” websites to...

Read More