Blog

How to Build a Tech Website that Converts

Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same...

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Key Takeaways: The 2018 Business Technology Forecast

This week, Kiwi team members attended the first Business Technology Forecast event put on by our friends at AtNetPlus, a local IT leader. Not only did we learn what’s ahead for the tech industry, we also got to meet some great local companies...

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone...
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3 Amazing WordPress Plugins ALL Tech Marketers Should Be Using

WordPress is a tremendous tool for tech marketers. What makes it so great for tech marketers? Well, one reason is that it is an open-sourced platform which lets marketers use the platform in a number of ways, from simple “brochure” websites to...

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Four Ways to Immediately Get More Leads From Your B2B Tech Website

A well performing website is an essential part of a B2B marketer’s arsenal. Pretty much every B2B tech company’s top goal is to drive more leads and increase sales.

In fact, increasing leads is usually the top priority of the marketing managers...

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6 Website Design Problems Tech Companies Need To Avoid

A website is usually the single biggest marketing asset that a B2B tech marketing team has available to theme. But sadly, it’s often the single biggest missed opportunity as well!

A common issue we’ve seen time and time again when it comes to B2B...

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How to Plan a Website That Will Leverage Inbound Marketing

Ah, every B2B tech marketers dream! You’ve been given the green-light on a budget to implement a new marketing approach and redesign your website … and now you’re wondering where to start and how to plan a website that will leverage inbound...

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Why Wireframes Will Help You Redesign Your Tech Website

If you’ve been through the process before then you know that redesigning a B2B tech website is a big job and involves a variety of people across different roles at a company. And sometimes (ok, a lot of the time) getting everyone on the same page...

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12 Killer Tips for Tech Marketers to Develop Their Authentic Voice

Feeling like your content is missing the mark a bit, but not sure why? It might be that the voice and tone behind your content is inconsistent.  As B2B tech marketers, you have a lot to manage and work on every single day and chances are that...

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4 Signs That It's Time to Redesign Your Tech Company's Website

How often should you should redesign your website? Well, depends on who you ask. Some articles and experts will say a site should be redesigned every two years and others will say every five.

Truth is that it’s really hard to define a...

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