Blog

How One Simple Design Technique Can Boost The Effectiveness of Tech Content

Creating a single piece of content in the B2B tech world can be a massive undertaking…from building a content strategy, to wrangling subject matter experts for copywriting assistance, to proofreading …again and again and again. But now that you...

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Solutions to the Top 5 Challenges Facing Tech Marketers Today

Now that we’ve had time to completely digest our 2019 State of the Industry Report, we want to take a moment to revisit the top five takeaways. What are the challenges tech marketers face? Why are these problems happening? How can we help solve...

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Does Your Technology Website Need to be "Accessible"?

Confused by website accessibility terminology like WCAG or Level A to AAA compliance? Wondering if your tech company’s website needs to abide by Section 508? Here’s a quick rundown of how website accessibility guidelines could (and should!)...

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The Top Technical Skill B2B Tech Marketers Want to Learn More About

The coolest thing about B2B tech marketers is their craving for knowledge. If it’s new, they’re on it. So it’s no surprise that our State of the Industry Report survey respondents had a list of topics they aim to educate themselves on in 2019.

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How to Build a Tech Website that Converts

Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same...

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Key Takeaways: The 2018 Business Technology Forecast

This week, Kiwi team members attended the first Business Technology Forecast event put on by our friends at AtNetPlus, a local IT leader. Not only did we learn what’s ahead for the tech industry, we also got to meet some great local companies...

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone...
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3 Amazing WordPress Plugins ALL Tech Marketers Should Be Using

WordPress is a tremendous tool for tech marketers. What makes it so great for tech marketers? Well, one reason is that it is an open-sourced platform which lets marketers use the platform in a number of ways, from simple “brochure” websites to...

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Four Ways to Immediately Get More Leads From Your B2B Tech Website

A well performing website is an essential part of a B2B marketer’s arsenal. Pretty much every B2B tech company’s top goal is to drive more leads and increase sales.

In fact, increasing leads is usually the top priority of the marketing managers...

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6 Website Design Problems Tech Companies Need To Avoid

A website is usually the single biggest marketing asset that a B2B tech marketing team has available to theme. But sadly, it’s often the single biggest missed opportunity as well!

A common issue we’ve seen time and time again when it comes to B2B...

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