Blog

The 4 Most Common Website Design Problems in Tech

In all our years of marketing experience, we've seen our fair share of website design problems on B2B software and tech sites. Look, we get it: B2B technology isn’t always the sexiest line of business and rarely gets the fanfare and attention that new consumer technology startups receive. Top B2B technology companies like Slack, Rackspace, HubSpot and MailChimp are proof that great website design really can improve your brand image, make your messaging more memorable, and ultimately help grow your business.

That said, if you're planning on redesigning your B2B tech website, set the bar high and be careful to avoid these four common web design problems.

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5 Ways B2B Tech Companies Can Increase Website Speed

In an online world where ranking as high as you possibly can in Google is paramount, the one determining factor that commonly gets ignored is website speed.

Most tech companies throw website speed on the back burner behind other SEO strategies such as keyword research, blogging and link building, but site speed is an important part of Google’s ranking algorithm AND it’ll give you an advantage over your slowpoke competitors in the search results.

Put on your running shoes…let’s get started.

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3 Website Design Mistakes Made by Marketing Managers in Tech

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.

Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.

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How to Design a B2B Tech Website That Isn't Boring

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?

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A Day in the Life of a Web Developer at Kiwi Creative

Ever wonder what a web developer does every day at a small creative studio? (Hint: the answer is not just “sit in front of a computer writing code”—although that is my favorite part.) Here at Kiwi Creative, I’m responsible for a wide variety of tasks…which keeps life very interesting!

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Why We Only Create Custom WordPress Themes

WordPress has lots of great built-in functionality, but looks pretty bland on initial install. To get a professional-looking website, you have two basic options: buy a pre-made theme or create a custom theme from scratch. If you’re setting up a personal blog or a temporary site, save time and money with a pre-built theme. But if you’re creating a website for a professional company, here’s why we always recommend going the custom route.

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5 Free WordPress Plugins You Should Be Using

Anyone who has worked on a WordPress website knows there are thousands of free plugins available. The bad news? Most of them are total crap. However, there are a few free WordPress plugins that stand above the crowd and offer awesome functionality on par with that of a paid plugin. Here are my top five choices for free plugins you should be using on your WordPress website.

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Getting Started with Schema

As Google’s search algorithm gets more advanced, it’s only natural that the methods you use to optimize your site need to become more advanced as well. One tool that is extremely powerful, yet vastly underutilized, is Schema.org Structured Data, primarily referred to as “Schema.”

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Say What? Deciphering Website Design Acronyms

Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However, in our industry there are some acronyms that you just can’t avoid…and they can sound like a completely foreign language to non-developers.

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Website Proposal "Red Flags"

What’s the #1 question we get asked here at Kiwi Creative? “How much does a website cost?”

(The answer, of course, is it depends.)

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