Blog

Kicking Off a Project: What to Communicate with a B2B Marketing Agency

You’ve meet with your internal marketing team and you’re ready to get a great new project started with your favorite B2B Tech Agency. It’s time to schedule a call with the project manager to get the ball rolling, but what would be the most...

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3 Steps to Become a B2B Tech Blogging Master

Man…you are one busy tech marketer!

Tasked with heading the lead generation charge for your company, keeping up with emerging trends and numerous other projects, something such as blogging can fall to the wayside.

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Our Top 5 Key Takeaways from the 2019 State of the Industry Report

If you’re like me, you’ve probably seen January fly by and feel like New Years was already a million years ago. The beginning of the year is always overrun by excitement, strategy and vigor with tech marketing companies running at full speed,...

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How To Be Your Marketing Agency’s Best Tech Client

Your boss finally gave you budget approval to use an outside vendor. After a month of searching, you found the marketing agency of your dreams. But now, after a couple weeks of working together, you’re left feeling a bit disappointed and...

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[Insider Look] How a marketing agency determines what you really need

The increased complexity of integrated marketing has not only shifted the ways that companies engage marketing agencies—it’s also changed the way that marketing agencies put together plans to meet their clients’ unique business goals.

Here are...

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12 Reasons why it ROCKS to be a Cleveland Marketing Agency

We know that Cleveland, Ohio doesn’t necessarily come to mind to most people when they think of the top cities for marketing agencies. On the contrary, Cleveland is a rockin’ city with a great deal to offer to its residents, especially to those...

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Marketing Agency Job Titles: Post-Mad Men Era Edition

A lot has changed in advertising, especially over the last few years. While job titles and departments have changed, a lot of what we do is actually still the same. Agencies work hard to deliver the right message to the right people at the right...

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone...
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Why In-House Marketing Departments Still Need Agencies

Should your company build an in-house marketing department or outsource work to an agency? The answer is yes and yes. Here’s why the best-run companies have a strong internal team of marketing/branding professionals, but still understand the...

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How to Prepare for a Meeting with a Creative Studio

When potential clients visit our studio for the first time, it’s a lot like going on a date with someone you don’t really know. (I mean, aside from what tidbits you can gather online through cyber stalking.) We need to get to know each other—our...

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