Blog

In town for Blockland? Don't Miss These Cleveland Hotspots

Blockland attendees - here’s your insider bar & restaurant list from a Cleveland marketing agency. You’ll want to bookmark this one!

Blockland Solutions is one of the first blockchain education conferences in the nation, and we couldn't be more excited that it's being held right here in "The Land." With keynote speakers like Mark Hurd, the CEO of Oracle, and John Donovan CEO of AT&T Communications, we can't wait to hear the latest in the booming world of blockchain. 

Cleveland is "Open for Blockchain Business," and the Solutions Conference is just the start. 

Here at Kiwi Creative, we’re taco aficionados, foodie fanatics, and craft beer crazy. So who better to give the insider info for all the best places to check out in between Blockland sessions?!

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How To Be Your Marketing Agency’s Best Tech Client

Your boss finally gave you budget approval to use an outside vendor. After a month of searching, you found the marketing agency of your dreams. But now, after a couple weeks of working together, you’re left feeling a bit disappointed and frustrated.

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In town for CMW? Visit these Cleveland hotspots

Content Marketing World attendees - here’s your insider bar & restaurant list from a Cleveland marketing agency. You’ll want to bookmark this one!

Content Marketing World is one of the largest marketing conferences in the world, and it’s held right here in “The ‘Land.” With historical keynote speakers like Joseph Gordon Levitt and Tina Fey, this event digs into all things content…which, unless you’ve been living under a rock, supports pretty much all of your marketing efforts.

Here at Kiwi Creative, we’re taco aficionados, foodie fanatics, and craft beer crazy. So who better to give the insider info for all the best places to check out in between CMW sessions?!

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[Insider Look] How a marketing agency determines what you really need

The increased complexity of integrated marketing has not only shifted the ways that companies engage marketing agencies—it’s also changed the way that marketing agencies put together plans to meet their clients’ unique business goals.

Here are the three main questions most marketing agencies look at when they engage with a software or tech company who is looking to grow their business.

 

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12 Reasons why it ROCKS to be a Cleveland Marketing Agency

We know that Cleveland, Ohio doesn’t necessarily come to mind to most people when they think of the top cities for marketing agencies. On the contrary, Cleveland is a rockin’ city with a great deal to offer to its residents, especially to those who live in the marketing world.

Check out 12 noteworthy reasons it ROCKS to be a Cleveland marketing agency.

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Marketing Agency Job Titles: Post-Mad Men Era Edition

A lot has changed in advertising, especially over the last few years. While job titles and departments have changed, a lot of what we do is actually still the same. Agencies work hard to deliver the right message to the right people at the right time.

The advances in technology over the last decade have exploded and simplified the way we do things and lead to new ways to look at things. Thus…the creation of a lot of really cool new career paths. Although we don’t keep gin and bourbon stocked in our offices like they did back in the Mad Men days, we have been known to hit up some local microbreweries and Happy Hours after work as a team.

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone uncompleted for weeks…or months.
  • You don't have time to stay up-to-date with changing technology and marketing trends.

(I see you nodding at the computer screen…)

What if you could solve these problems simply by working with an outside marketing agency who specializes in your industry? It's true…and here's how your day-to-day life could change for the better.

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Why In-House Marketing Departments Still Need Agencies

Should your company build an in-house marketing department or outsource work to an agency? The answer is yes and yes. Here’s why the best-run companies have a strong internal team of marketing/branding professionals, but still understand the benefits of partnering with an outside marketing firm.

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How to Prepare for a Meeting with a Creative Studio

When potential clients visit our studio for the first time, it’s a lot like going on a date with someone you don’t really know. (I mean, aside from what tidbits you can gather online through cyber stalking.) We need to get to know each other—our personalities, our styles, our “family” members—in order to establish a comfortable working relationship.

The only real difference between dating and new business meetings? You don’t need to bring us flowers or chocolate. Instead, come prepared with these crucial pieces of information:

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The Mad Men's Guide to Job Titles at an Advertising Agency

Wondering who's who within the creative department at an advertising agency? Well channel your inner Mad Man (or Woman) and check out this handy guide to common ad agency job titles to find out what people really do within the creative department. (Unlike the popular television show, the answer is not drink and smoke all day long!)

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