Yes, this is a three part series, but why not include a BONUS article for those of you who aren’t exhibitors at a trade show? Being an attendee is lots of work, too!
1. Dress comfortably
Trade shows mean long periods of standing and walking, regardless if you’re an exhibitor or attendee. There is a time and a place for everything. This is not the time to break in your new heels, flats or other fashionably uncomfortable shoes.
2. Research the exhibitors
In our first post, Trade Show Survival Guide Part One: Five Pre-Show Tips, I suggested to do beforehand research on prospects. Attendees should investigate to see which companies will be at the show. After all, you probably paid good money to be there, so why not make the most of the opportunity? It may be a good idea to list out, in order of priority, which company booths you'd like to visit.
3. Bring a bag
Trade shows have a lot to offer – in collateral. Ladies, a shopping tote will work. Gentlemen, this might be a good time to invest in a murse. (Just kidding.) But whatever you use, have something ready to carry all your freebies in.
4. Don’t let your eyes be bigger than your bag
That being said, the truth is that you’ll probably throw most of those freebies away. So before stuffing your bag full of useless stuff, take a second to ask yourself if it would be helpful. Of course, if it’s free candy, food or drinks, always take it! (Who could pass those goods up?)
5. Analyze which displays and techniques were most effective
Sure, you’re an attendee now, but at some point you may be on the other side of the trade show booth. Which company displays attracted your attention? How well did the employees engage you and pitch their companies? Take mental notes (or even jot them down), because they are sure to come in handy in the future.
That’s it for this mini-series. We hope it was beneficial! Be on the lookout for our ebook containing all four articles!