Strategic sales enablement isn’t necessarily a quick process or one-time fix. It involves the upfront work of auditing resources and interviewing your sales team, followed by the process of creating the sales materials that will speak to your buyers during the final stages of their buyer’s journey.
So, while a strategic sales enablement initiative can sound like a big undertaking that will bring you nothing less than a laundry list of improvements—don’t stress!
Easy for us to say, right?
Look...you can’t tackle every task on your list immediately, so prioritize quick wins that will help you show immediate results (not to mention gain buy-in for more elaborate or costly sales enablement initiatives—like technology—in the future!). Check out three quick improvements that can kick-off sales enablement at your tech company today whether you’re a lone marketer or equipped with a small but mighty team.