Blog

Hi-Tech Outreach for the Next Generation of Post-Pandemic Trade Shows

Looking to get back into the trade show circuit in 2022? If you’re like 82% of the tech companies we surveyed, the answer is YES!

That said, it would be pretty naive to think that the trade show experience this year will be anything like it was...

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Our Favorite HubSpot Reports for Tech Companies

HubSpot reporting has gotten a LOT more robust in recent years. They provide a great set of built-in dashboards, but with a little customization you can also create your own reports to drill down and get very specific, meaningful data for your...

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Five Tips for Tech Companies to Painlessly Integrate Salesforce with HubSpot

Let’s set the scene: your tech company made the decision to implement HubSpot to drive marketing initiatives, but you’re still using Salesforce as your CRM. And you’re understandably daunted by the prospect of integrating the two platforms. 

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The Tech Marketer’s Guide to Creating Impactful Reports for the C-Suite

Want more money for your marketing campaigns in next year’s budget? At many tech companies, that means overcoming the stigma that marketing is just a cost center necessary to do business.

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Six Advanced Google Analytics Tips for Tech Marketers

Google Analytics (GA) is hands-down the most popular business analytics tool that marketers across all industries use. In the United States alone, upwards of 12,000,000 live sites use it. 

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How to Use Facebook Ads to Reach LinkedIn-Quality Audiences for Less

Where do you place your paid ads? If you’re like 75% of tech companies we surveyed for our Paid Digital Advertising in the Real World report, you prefer LinkedIn. And that makes sense—B2B marketers have a lot of success reaching people on...

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Why Tech Companies Should Invest in PPC for Brand Awareness

If you talk to just about any tech marketer, they’ll probably tell you that their #1 goal for PPC is lead gen…aka getting visitors to fill out a form to give up the almighty email address.

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The Tech Marketer’s Guide to Getting Started with Programmatic Advertising

Lauded as the new era of marketing, programmatic advertising has emerged in recent years as the premier way to automate the buying and selling of online advertising.

But tech marketers have been slow to jump on this trend. Only 20% of our recent...

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Should Tech Marketers Trust Google’s Algorithm to Run Their Paid Ads?

Google Ads dominates the paid search advertising terrain. (Bing who?) In fact, in our recent “Paid Digital Advertising in the Real World” report, 93% of tech marketers surveyed indicated that they advertise on the Google Search Network—what we...

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Everything Tech Marketers Need to Know About Cookie Compliance

Everybody knows that cookie notices are an important part of keeping your tech company’s marketing strategy in legal compliance. However, not everyone knows which ones to use, or how.
 
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