Blog

Your B2B Tech Buyer Persona is Probably Outdated

If you’re anything like many of the software and tech companies we work with, your buyer persona probably goes something like this...

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The Flywheel Revolution: Bringing Customer Service into Your Tech Marketing Plan

The funnel has retired, and the flywheel has taken its place. Your tech sales and marketing efforts should no longer be focused on spitting out a customer at the end of the process, but instead, leveraging your customer even after the sale has been made.

In this post, we’ll explore how marketers should be thinking about the Flywheel as it relates to their total marketing plan.

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PR Tips for Your B2B Tech Company (plus a free email pitch template!)

Unlike B2C companies, like Starbucks or Adidas, the technology B2B space is more exclusive or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average consumer. Instead, they look to other companies who can benefit from their product or service.

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Why marketing data makes tech marketers feel so good

The past couple weeks, I’ve been spending an exorbitant amount of time with data, and I think I’m in love.

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What Tech Marketers Need to Know About Proof Content

 Databox just released their most recent report, and we couldn’t be more excited about the findings.

In the article, The 8 Most Important Factors When Buying Software (According to Marketers), Databox polled dozens of marketing decision-makers to gain a better understanding of the factors that matter most when buying software.

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Why is B2B Tech Marketing so Hard?

We all know B2B marketing usually gets the short end of the stick.

Marketing strategy approaches are often lumped in with B2C strategies, only with some slight differences. It’s a logical decision, not an emotional one. You’re selling to businesses, not consumers. You have long sales cycles, not impulse buys. Right?

While these “slight” differences are plain and simple, there’s so many more reasons that set apart B2B from B2C. It really is a completely different marketing beast.

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Our Secrets to Link Building for Tech Companies

Link building is one of the most challenging aspects of SEO, but possibly has the most pay-off in terms of domain rankings.

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Follow Up Email Templates for B2B Tech Sales

 B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings often translate into a long sales cycle.

As such, it's important to make sure all of your touches along the way are reflective of who you are and how you will be a value-added partner.

You don’t have to go far down your inbox to find bad examples of follow up emails. So if you’re looking to stand out and close the deal, here are some of the best templates we’ve seen for B2B software and tech sales follow up.

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5 Reasons You're Losing Qualified B2B Leads

 

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The Secret to Creating More Content with More Impact

The internet and social media have changed how organizations interact with prospects. Customers are now relying on blogs, social channels and their own research to determine potential companies to work with, rather than trade shows and traditional sales channels.

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