Blog

How to Fix Low SaaS Email Engagement

Let me paint you a picture: your SaaS company is sending out emails up the wazoo, but nothing seems to be happening. Your engagement isn’t increasing…or worse, it’s plummeting. Does this sound familiar? If so, take heart—you’re not the only one....

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Avoid the Spam Filter: Tips for Tech Marketers in 2021

Ahh yes, the dreaded spam folder…where email campaigns go to die. Just the mention of it runs shivers down any marketer’s spine. 

Unfortunately, as much as we would wish it otherwise, 45% of all sent emails are considered spam. That’s not a great...

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What Tech Marketers Should Know About Apple's iOS 15 Mail Privacy Protection Update

During the company's WWDC Conference this past June, Apple announced new privacy-driven features for email on all of its devices. The next round of software updates—slated to drop in September—will include Apple's Mail Privacy Protection update,...

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The Tech Marketer’s Guide to Getting Started with RevOps

If you’re like most software or tech organizations, your business has always been a bit of a mess behind-the-scenes because marketing, sales and customer success teams are all using different processes, technology and strategy. Nothing seems to...

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The KPIs Top-Performing SaaS Companies Use to Measure RevOps Success

Because RevOps involves the alignment of multiple departments (including marketing, sales and service), there are a seemingly infinite number of KPIs that a SaaS company could use to measure success. On the other hand, in our recent survey, 17%...

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Who’s Really in Charge of RevOps at a Tech Company?

Most tech companies appreciate the importance of RevOps, even if they are confused by how to define it. That said, very few organizations are fortunate enough to have at least one dedicated person in that role. In fact, 27% of respondents in our...

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Top 4 Must-Measure Marketing Metrics for Tech Companies

There are two types of people in the tech marketing world: those who dream in pivot tables  and those who secretly wish a cyber attack on the makers of Excel.

Whatever your personality, data is imperative to the success of your tech business: you...

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How Much B2B Tech Companies Actually Spend on Marketing

Let’s get real: the budgeting process can suck. As a tech marketer, the struggle of continually proving value to a sales-driven leadership team is an unfortunate reality of the job. And if you do get the budget you asked for, how should you...

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Workflows & Sequences: When and How to Email

Did you ever walk into a store in a mall (remember those?!) and in no more than three steps, a sales associate was standing next to you, asking how they could help? 

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Where Your Marketing Plan Should Really Begin

We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized? 

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