There are two types of people in the tech marketing world: those who dream in pivot tables and those who secretly wish a cyber attack on the makers of Excel.
Whatever your personality, data is imperative to the success of your tech business: you...
Let’s get real: the budgeting process can suck. As a tech marketer, the struggle of continually proving value to a sales-driven leadership team is an unfortunate reality of the job. And if you do get the budget you asked for, how should you...
Did you ever walk into a store in a mall (remember those?!) and in no more than three steps, a sales associate was standing next to you, asking how they could help?
We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized?
Measuring your company’s overall marketing effectiveness is challenging if you aren’t sure which metrics to focus on. Typically, marketing effectiveness is determined by how well your company’s marketing strategies increase your revenue while...
Spring has sprung, which means that many of us are busy organizing our homes, purging our closets of old clothes and storing our heavy coats until next winter. At Kiwi Creative, we believe that spring cleaning should also translate to your...
HubSpot is a powerful tool to tie all your marketing, sales and service efforts together. While HubSpot offers all the bells and whistles you could wish for to help your tech company grow, it can feel daunting to know where to start. HubSpot...
You just sent out what you thought was the perfect marketing email; Killer subject line, witty copy, and a compelling CTA. You proudly send it out to your contacts and go on with your day. Fast forward to the next day, you check your email stats...
Imagine this: you work months to redesign your organization's website and launch it to the world with pride. Each page has new content, graphics galore, and expert resources to bring your users delight. However, in the months succeeding your new...
