Blog

Why Tech Companies Should Invest in PPC for Brand Awareness

If you talk to just about any tech marketer, they’ll probably tell you that their #1 goal for PPC is lead gen…aka getting visitors to fill out a form to give up the almighty email address.

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The Tech Marketer’s Guide to Getting Started with Programmatic Advertising

Lauded as the new era of marketing, programmatic advertising has emerged in recent years as the premier way to automate the buying and selling of online advertising.

But tech marketers have been slow to jump on this trend. Only 20% of our recent...

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Should Tech Marketers Trust Google’s Algorithm to Run Their Paid Ads?

Google Ads dominates the paid search advertising terrain. (Bing who?) In fact, in our recent “Paid Digital Advertising in the Real World” report, 93% of tech marketers surveyed indicated that they advertise on the Google Search Network—what we...

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Everything Tech Marketers Need to Know About Cookie Compliance

Everybody knows that cookie notices are an important part of keeping your tech company’s marketing strategy in legal compliance. However, not everyone knows which ones to use, or how.
 
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How to Choose the Right Budget for Your Tech Company's PPC Campaign

When our team onboards a new client for a Pay Per Click (PPC) campaign, the top question that we always get is, "What should my monthly budget be?"

The answer, of course, is it depends! How competitive are your keywords? How specific is your...

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Don’t Let “Graymail” Tank Your Tech Company’s Email Engagement

In order to be compliant AND create healthy relationships with your potential and ongoing clients/customers, you need to make sure that you’re not sending out graymail. Graymail not only hurts your credibility, but also your overall email...

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The Top 6 Product Updates from INBOUND 2021 for Tech Marketers

HubSpot’s annual INBOUND conference is like Christmas (in autumn) for tech marketers…and this year was no exception! What gifts did HubSpot bring us this year? Too many new features for a single blog post, of course, but here are the top six new...

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Why Tech Companies in the USA Need to be Concerned with GDPR

The General Data Protection Regulation (GDPR) is only for European-based businesses, right? WRONG!

Even if your software or technology company doesn’t have a single office or employee overseas, it doesn't matter because the law actually applies...

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Everything Tech Marketers Need to Know About Google’s MUM Update

Heard of the MUM update? Confused by what it means to YOUR tech business? MUM’s the latest word (ahem, we mean acronym) in the SEO-verse, and we’ll break it down for you today.

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Five Legal Compliance Tweaks Tech Marketers Can Make Today

The GDPR went into effect in May 2018…but has your tech company gone back and audited your marketing compliance since then? If not, here are five of our favorite (and actually pretty easy!) ways to up your legal compliance game online.

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