Blog

Why Tech Companies in the USA Need to be Concerned with GDPR

The General Data Protection Regulation (GDPR) is only for European-based businesses, right? WRONG!

Even if your software or technology company doesn’t have a single office or employee overseas, it doesn't matter because the law actually applies...

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Everything Tech Marketers Need to Know About Google’s MUM Update

Heard of the MUM update? Confused by what it means to YOUR tech business? MUM’s the latest word (ahem, we mean acronym) in the SEO-verse, and we’ll break it down for you today.

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Five Legal Compliance Tweaks Tech Marketers Can Make Today

The GDPR went into effect in May 2018…but has your tech company gone back and audited your marketing compliance since then? If not, here are five of our favorite (and actually pretty easy!) ways to up your legal compliance game online.

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How to Use Email to Nurture Post-Webinar Leads

Emails and webinars go together like PB+J…you use email before your webinar to generate registrations—from which 57% of webinar registrations are secured—but are you falling short on email follow-up after? If you're just doing one "thanks for...

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How to Create High-Impact Emails Aligned to the Tech Buying Journey

Let’s set the scene…you’re a tech marketer who has been diligently sending out a few emails a month for general lead nurturing purposes. Open rates are okay-ish, but click-through rates are poor.

You’ve tried testing subject lines, adding...

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How to Fix Low SaaS Email Engagement

Let me paint you a picture: your SaaS company is sending out emails up the wazoo, but nothing seems to be happening. Your engagement isn’t increasing…or worse, it’s plummeting. Does this sound familiar? If so, take heart—you’re not the only one....

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Avoid the Spam Filter: Tips for Tech Marketers in 2021

Ahh yes, the dreaded spam folder…where email campaigns go to die. Just the mention of it runs shivers down any marketer’s spine. 

Unfortunately, as much as we would wish it otherwise, 45% of all sent emails are considered spam. That’s not a great...

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What Tech Marketers Should Know About Apple's iOS 15 Mail Privacy Protection Update

During the company's WWDC Conference this past June, Apple announced new privacy-driven features for email on all of its devices. The next round of software updates—slated to drop in September—will include Apple's Mail Privacy Protection update,...

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The Tech Marketer’s Guide to Getting Started with RevOps

If you’re like most software or tech organizations, your business has always been a bit of a mess behind-the-scenes because marketing, sales and customer success teams are all using different processes, technology and strategy. Nothing seems to...

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The KPIs Top-Performing SaaS Companies Use to Measure RevOps Success

Because RevOps involves the alignment of multiple departments (including marketing, sales and service), there are a seemingly infinite number of KPIs that a SaaS company could use to measure success. On the other hand, in our recent survey, 17%...

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