The internet and social media have changed how organizations interact with prospects. Customers are now relying on blogs, social channels and their own research to determine potential companies to work with, rather than trade shows and traditional sales channels.
GDPR pandemonium has caused a lot of stress and confusion for tech marketers. How compliant does your organization need to be, even if you don’t do business in the EU?
While not the “sexiest” topic in marketing, it is important for all marketers to make sure you understand the ins-and-outs and establish your plan.
Every tech marketer is dying to know the secret to optimizing conversions and building a lead generation machine with cushy downstream revenues. So what’s the secret? Tell us the secret!
It’s not a simple wave of the magic wand or anything like that, but rather an accumulation of consistency and the the right mash of Why, When and Who.
A-Z of B2B Marketing Terminology
You’ve seen a million and one blog posts on marketing terminology and business jargon, but here, we’re kicking it up a notch. Here is your guide to advanced B2B marketing terms.
Whether they’re plain as day or hiding in plain sight, signs it’s time to rebrand can be just about anywhere. Often the first sign is that you’re wondering if a rebrand is necessary! Whatever eventually impels you to reach out to a branding firm, you can rest assured you’re making the right decision. With the amount of measurable benefits that come with rebranding, the investment is likely to pay off many times over.
Time and time again, B2B tech marketing professionals glance over social media campaigns with little consideration. It’s easy to push social media to side with the impression that it’s not the right way to market B2B products, but that’s just not true.
In any successful marketing plan, you have to start with a deep understanding of your target audience and your unique value prop.
Before any good marketer can develop a campaign or plan, we have to start there. And to get that information, we could ask things like, “who is your primary and secondary target audience?” or “what is your key value proposition?.” Or best yet, “tell me about your market position map and key differentiators.”
BUT, what we’ve found is that those marketing-first questions elicit a little too much “fluff.”
Chances are, you’re not working with an unlimited budget.
Whether you’re a tech start-up or a billion dollar tech giant, quick-win promotional tactics can always come in handy.
Here’s a quick list of a variety of tactics to promote your tech business today.
It’s been a wild year in marketing. HubSpot has announced that the funnel is dead, replaced by its more-refined younger brother, “the flywheel”, chat bots and conversational marketing is all the rage, and Adobe made waves with the purchase of marketing automation giant Marketo.
AND, we still have a few more months left to see if anything (or anyone!) else is going to rock the industry before we sneak into 2019.
What that leaves us tech marketers with for 2019 is a bit of an open question—considering what we’ve learned as an industry in 2018, what should my 2019 marketing plan look like?
Your boss finally gave you budget approval to use an outside vendor. After a month of searching, you found the marketing agency of your dreams. But now, after a couple weeks of working together, you’re left feeling a bit disappointed and frustrated.