Blog

ICYMI: Recap of TechConnect, Goodybye Funnel, Hello Flywheel

As we approach the new year, what better time to dive into a topic that’s shifting the way we think about marketing as a whole.

Jacob Carlson, Principal Channel Account Manager at HubSpot, flew in from Boston to headline this month’s TechConnect meetup.

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UPDATE: 6 ways to immediately improve your B2B buyer personas

As a smart B2B marketer, you’re probably already rocking a pretty solid buyer persona. You know your ideal customer’s job title, age and educational background. You know where he goes to read up on the latest industry news and what LinkedIn groups he belongs to. You’ve even given him a catchy name, like IT Manager Tim or President Paul.

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Planning for 2019: Steps for a Smart Tech Marketing Plan

This is an especially busy time of year for marketers.

Between wrapping up campaigns, doing final lead gen pushes to meet targets, end-of-year client gifts, and trying to wrap up 87 projects while balancing time out of the office, this time of year is CRAZY for marketers.

Since that doesn’t leave a whole lot of time to think about your 2019 marketing strategy, here are our suggestions for how to get started with your plan.

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Recap of the Inaugural Blockland Solutions Conference - Day 3

Monday, December 3, 2018—Cleveland, OH 

As a marketing agency for B2B software & tech companies, we couldn’t be more excited that the Blockland Solutions conference is taking place right here in our hometown. Here’s a recap of Day 3 so far...

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Kiwi Creative Named a Weatherhead 100 Winner for Second Consecutive Year

Thursday, November 29, 2018—Cleveland, OH

In a room full of the top business leaders and highest performing organizations, here at Kiwi, we were honored to be among the Weatherhead 100 recipients for the second year in a row.

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In town for Blockland? Don't Miss These Cleveland Hotspots

Blockland attendees - here’s your insider bar & restaurant list from a Cleveland marketing agency. You’ll want to bookmark this one!

Blockland Solutions is one of the first blockchain education conferences in the nation, and we couldn't be more excited that it's being held right here in "The Land." With keynote speakers like Mark Hurd, the CEO of Oracle, and John Donovan CEO of AT&T Communications, we can't wait to hear the latest in the booming world of blockchain. 

Cleveland is "Open for Blockchain Business," and the Solutions Conference is just the start. 

Here at Kiwi Creative, we’re taco aficionados, foodie fanatics, and craft beer crazy. So who better to give the insider info for all the best places to check out in between Blockland sessions?!

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3 Unexpected Things Marketers Should Be Thankful for in 2018

Thanksgiving is a time to reflect and to think about what we have to be thankful for.

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The New Rules of B2B Marketing in 2019

Since the beginning of time, B2B marketing is obsessively funnel-centric and has traditionally used CRM systems to automate customer service support. You have a sales team, you field inquiries, you nurture leads, and so on — all the way down to making a sale.

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Your B2B Tech Buyer Persona is Probably Outdated

If you’re anything like many of the software and tech companies we work with, your buyer persona probably goes something like this...

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The Flywheel Revolution: Bringing Customer Service into Your Tech Marketing Plan

The funnel has retired, and the flywheel has taken its place. Your tech sales and marketing efforts should no longer be focused on spitting out a customer at the end of the process, but instead, leveraging your customer even after the sale has been made.

In this post, we’ll explore how marketers should be thinking about the Flywheel as it relates to their total marketing plan.

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