Running the marketing department for a software or tech company is an exceedingly complex job.
The scope of work is vast, the technology and tactics field is broad and the expectations are high.
In a perfect world, all marketing tactics would easily generate a slew of fantastic leads.
Then, in that perfect world, your marketing automation tool would use it’s sixth sense to know whether or not the leads are qualified, hot and ready for the sales reps to follow up. Then, your marketing automation tool would magically ZAP those great leads to your sales reps and BOOM—lots of new deals are rolling in.
OK, let’s snap back to reality.