Let me paint you a picture: your SaaS company is sending out emails up the wazoo, but nothing seems to be happening. Your engagement isn’t increasing…or worse, it’s plummeting. Does this sound familiar? If so, take heart—you’re not the only one....
Ahh yes, the dreaded spam folder…where email campaigns go to die. Just the mention of it runs shivers down any marketer’s spine.
Unfortunately, as much as we would wish it otherwise, 45% of all sent emails are considered spam. That’s not a great...
During the company's WWDC Conference this past June, Apple announced new privacy-driven features for email on all of its devices. The next round of software updates—slated to drop in September—will include Apple's Mail Privacy Protection update,...
If you’re like most software or tech organizations, your business has always been a bit of a mess behind-the-scenes because marketing, sales and customer success teams are all using different processes, technology and strategy. Nothing seems to...
Because RevOps involves the alignment of multiple departments (including marketing, sales and service), there are a seemingly infinite number of KPIs that a SaaS company could use to measure success. On the other hand, in our recent survey, 17%...
Most tech companies appreciate the importance of RevOps, even if they are confused by how to define it. That said, very few organizations are fortunate enough to have at least one dedicated person in that role. In fact, 27% of respondents in our...
There are two types of people in the tech marketing world: those who dream in pivot tables and those who secretly wish a cyber attack on the makers of Excel.
Whatever your personality, data is imperative to the success of your tech business: you...
Let’s get real: the budgeting process can suck. As a tech marketer, the struggle of continually proving value to a sales-driven leadership team is an unfortunate reality of the job. And if you do get the budget you asked for, how should you...
Did you ever walk into a store in a mall (remember those?!) and in no more than three steps, a sales associate was standing next to you, asking how they could help?
We need a website redesign. No, we need more leads. Why aren't we blogging? Is our website optimized?