Measuring your company’s overall marketing effectiveness is challenging if you aren’t sure which metrics to focus on. Typically, marketing effectiveness is determined by how well your company’s marketing strategies increase your revenue while...
Spring has sprung, which means that many of us are busy organizing our homes, purging our closets of old clothes and storing our heavy coats until next winter. At Kiwi Creative, we believe that spring cleaning should also translate to your...
HubSpot is a powerful tool to tie all your marketing, sales and service efforts together. While HubSpot offers all the bells and whistles you could wish for to help your tech company grow, it can feel daunting to know where to start. HubSpot...
You just sent out what you thought was the perfect marketing email; Killer subject line, witty copy, and a compelling CTA. You proudly send it out to your contacts and go on with your day. Fast forward to the next day, you check your email stats...
Imagine this: you work months to redesign your organization's website and launch it to the world with pride. Each page has new content, graphics galore, and expert resources to bring your users delight. However, in the months succeeding your new...
In Kiwi's annual marketing survey we asked tech marketers across the nation what online communities or forums they were a part of AND recommended to their B2B tech colleagues.
The results are in! We asked tech marketers, in our annual Marketing Trends Survey, across the nation what trade shows and B2B events their companies attend, exhibit at, or tune-in virtually to. Drumroll please...
“Content is King” is a familiar phrase in the marketing world and for good reason. Bill Gates coined the phrase in 1996 in an essay and it rings even truer today. However, now leading into 2021, we need to take it a step further than that and...