Whether we realize it or not, video is a part of our daily lives. When we watch a quick how-to video on YouTube or an hour-long webinar, we consistently immerse ourselves in video content. In fact, according to a HubSpot report, 78% of people...
Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays.
If you’re like most Americans, you’re spending several hours a day getting lost in an endless...
The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...
It’s no secret that COVID-19 has had a huge impact on the economy. As of March 24, 2020, 13 states have executed shelter-in-place orders. As a result, some 167 million Americans in 17 states, 18 counties and 10 cities are either working from home...
Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...
While working remotely is natural for some tech marketers, many are facing a period of transition during the coronavirus pandemic. Tech marketers no longer have a clear distinction between their "work" space (i.e. the office) and their "home"...
At the risk of sounding like a cheesy motivational poster, we all know that during a crisis there are only two things you can control: your attitude and your actions.
In our experience, we’ve seen B2B tech companies go down one of three paths...
We’re not going to sugarcoat it here…being a salesperson during the coronavirus outbreak can really suck.
First off, everyone is worried and distracted. Obviously. Your customers and prospects are figuring out how to work from home while...
As the ever-diligent tech marketer, you’ve probably spent weeks of your life crafting the perfect content calendar. Your team has written several blog posts, all ready to publish at the push of a button. They’ve pre-scheduled social posts on all...
The way your tech company communicates during the unfolding coronavirus crisis can either make or break your brand. If you ignore the topic entirely, you’ll come off as irrelevant. But if your tech company doesn’t use the right messaging, you...