Google Analytics is a powerful free tool to track website traffic and visitor behavior. If you’re not using Google Analytics or a similar tool, you are missing out on opportunities to get insight into website data, analyze which online campaigns...
At Kiwi Creative, our digital advertising arm has rapidly expanded in 2020. Specifically, B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic...
I consider myself an outlier when it comes to working on marketing strategies. As with most things, it's more fun to create than analyze & optimize.
When the team at Kiwi Creative onboards a new client for a Pay Per Click (PPC) campaign, a question that we always get is, "How many conversions will I get?" This question is challenging to answer. There are so many factors that play into the...
Each morning, I grab my coffee, sit down at my desk, and open up my email. As Gmail loads, I can't wait to begin my daily ritual of clicking all of the unread marketing emails in my inbox, marking them as read, and sending them straight to trash....
Tech marketing is its own minefield. Our companies change the world everyday. Our marketing needs to be cutting edge.
A brand is more than just a logo, it’s the way your brand communicates with your audience, the values that your brand stands by, and, of course, the way your brand presents itself visually. With all of these components in mind, a rebrand can seem...
Somewhere around 4 million days ago…you know, at the beginning of last month…you were probably thinking about your short term marketing strategies and scrambling to do things like post a message about your operating hours, cancel travel to trade...
With the initial crisis of COVID-19 coming to a close, there is still a lot unknown. Now that governments around the world are opening countries back up, tech marketers are starting to ask, "what's next?" How do companies who worked at the speed...