Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same philosophy should hold true in the design of your virtual establishment… your website.
Summer time means a much-needed escape to the beach, and with that, we get to finally catch up on all the books we’ve been meaning to read.
Here’s a few of the books we’re reading this summer:
The voice of the customer can be heard in many different ways: through social media, review platforms, Google Analytics and even survey data.
So, let’s say you’ve tapped into each of these different platforms over a period of time. Now that you have all of this great customer data, how can you make it actionable? That’s where establishing your own Net Promoter Score can be used to improve and optimize your marketing efforts.
We know that Cleveland, Ohio doesn’t necessarily come to mind to most people when they think of the top cities for marketing agencies. On the contrary, Cleveland is a rockin’ city with a great deal to offer to its residents, especially to those who live in the marketing world.
Check out 12 noteworthy reasons it ROCKS to be a Cleveland marketing agency.
A lot has changed in advertising, especially over the last few years. While job titles and departments have changed, a lot of what we do is actually still the same. Agencies work hard to deliver the right message to the right people at the right time.
The advances in technology over the last decade have exploded and simplified the way we do things and lead to new ways to look at things. Thus…the creation of a lot of really cool new career paths. Although we don’t keep gin and bourbon stocked in our offices like they did back in the Mad Men days, we have been known to hit up some local microbreweries and Happy Hours after work as a team.
As you probably already know, success comes down to numbers.
Both sales and marketing teams have goals they need to hit to prove the value of their efforts. Marketing gurus know the typical KPIs on the marketing side, but in order to really enable the sales team, it’s important to be fluent in sales lingo as well.
Sales enablement is all the rage these days—and for good reason! Simply put, sales enablement is the strategic approach to provide the info and tools sales needs to close deals while maintaining cohesive messaging and brand integrity
That sounds easy enough, right? (...sigh!)
Anyone who’s been on either side of the sales or marketing fence knows this works perfectly in theory…but is much more challenging in practice.
Here are five tell-tale signs that your company could use a more strategic sales enablement approach.
One of the biggest challenges B2B tech marketers face is interpreting their inbound marketing performance data and relating it to what’s happening with their business. Our Kiwi marketing strategists use a simple, straightforward framework for understanding the numbers and explaining performance in way that it makes sense to everyone. We call it the “What, Why, What, What (W4)” formula (very scientific, we know!).
Is your marketing working?
Ahh…the age-old question from CFOs everywhere: are you spending your marketing budget as efficiently and effectively as possible? Hopefully, you said “yes”…
…but, how can you be sure?
The strategy for successful marketing is simple: test, analyze, optimize, repeat.
That’s right: stop doing the same thing over and over again, expecting different results. Use our testing process and find out which of your marketing efforts is most successful.
As a tech marketer, have you've experienced any of these all-to-common issues at your job?
- You have a small team and are required to perform tasks outside of your primary skill set.
- You have a long list of important projects that have gone uncompleted for weeks…or months.
- You don't have time to stay up-to-date with changing technology and marketing trends.
(I see you nodding at the computer screen…)
What if you could solve these problems simply by working with an outside marketing agency who specializes in your industry? It's true…and here's how your day-to-day life could change for the better.