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Tori Bartolozzi

Tori Bartolozzi
Tori is our Marketing and Sales Support Specialist. She is data-driven and excel-obsessed! When she’s not crunching numbers or researching new ways to grow business, she spends her time planning her next vacation.
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Recent Posts

Why is B2B Tech Marketing so Hard?

We all know B2B marketing usually gets the short end of the stick.

Marketing strategy approaches are often lumped in with B2C strategies, only with some slight differences. It’s a logical decision, not an emotional one. You’re selling to...

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5 Reasons You're Losing Qualified B2B Leads

 Leads are crucial if you want your company to succeed, but many B2B companies are losing leads regularly without even realizing it. The problem is never crystal clear because lead generation relies on so many moving parts.

Your marketing team,...

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The Secret Psychology Behind Conversion Optimization

Every tech marketer is dying to know the secret to optimizing conversions and building a lead generation machine with cushy downstream revenues. So what’s the secret? Tell us the secret!

It’s not a simple wave of the magic wand or anything like...

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The Ultimate Dictionary of Advanced B2B Marketing Terms

A-Z of B2B Marketing Terminology

You’ve seen a million and one blog posts on marketing terminology and business jargon, but here, we’re kicking it up a notch. Here is your guide to advanced B2B marketing terms.

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Back from Inbound, now what? Our actual to-do list

Another successful Inbound in Boston!

We’ve all settled back into our weekly routines (mostly) and are getting back into the swing of things. The only big difference is that our brains are now billowing with all kinds of new information, industry...

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How to Build a Tech Website that Converts

Have you ever walked into a store and instantly been swarmed by 2-3 sales people? Then when you told them you’re just browsing, you felt their eyes following the back of your head? It’s weird, right? No one likes to be bombarded, and the same...

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5 Books We’re Reading this Summer

Summer time means a much-needed escape to the beach, and with that, we get to finally catch up on all the books we’ve been meaning to read.

Here’s a few of the books we’re reading this summer:

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Making your customer’s voice actionable with Net Promoter Score

The voice of the customer can be heard in many different ways: through social media, review platforms, Google Analytics and even survey data.

So, let’s say you’ve tapped into each of these different platforms over a period of time. Now that you...

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12 Reasons why it ROCKS to be a Cleveland Marketing Agency

We know that Cleveland, Ohio doesn’t necessarily come to mind to most people when they think of the top cities for marketing agencies. On the contrary, Cleveland is a rockin’ city with a great deal to offer to its residents, especially to those...

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Marketing Agency Job Titles: Post-Mad Men Era Edition

A lot has changed in advertising, especially over the last few years. While job titles and departments have changed, a lot of what we do is actually still the same. Agencies work hard to deliver the right message to the right people at the right...

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