Craft a Unique Brand Voice with Content Hub's AI Features

Imagine a platform where every content marketing tool you need exists under one roof and works together harmoniously within your existing HubSpot ecosystem.

Enter: Content Hub.

What is Content Hub exactly? HubSpot took the best parts of the recently sunsetted CMS Hub, combined it with a few powerhouse Marketing Hub content marketing tools, added cutting-edge AI, sprinkled in a bit of help with branding and voilà—Content Hub was born.  

Speaking of cutting-edge AI, we got a little meta and used the Blog Generation tool to create the very blog you're reading. Yes, we're a little corny and we embrace it.

If you'd like to see the original output before we did our own magic, check it out here.

How is Content Hub different?

Content Hub isn’t just a new name for CMS Hub. HubSpot developed Content Hub to be an all-in-one, content marketing software to help marketers create and manage content that guides the entire customer journey to streamline your marketing strategy and enhance your digital presence.

If you're already familiar with using CMS Hub for content management, you'll be happy to know that Content Hub still offers features like headless content blocks, memberships, multi-sites, video management and more. You can still build your website in HubSpot using Content Hub. 

The real excitement lies in content creation with Content Hub, as it comes packed with more than half a dozen advanced, AI-powered features straight out of the box.

Additionally, Content Hub will now serve as the central hub for landing pages and blogs. But fear not! Existing HubSpot users on Marketing Hub can continue creating landing pages and blogs as usual. You just won't have access to the new AI-powered features unless you upgrade or add Content Hub.

What if I have CMS Hub already?

Content Hub not only allows you to create websites but also simplifies the process of creating various types of content while maintaining a consistent brand voice.

The major change is that forms, landing pages, CTAs and blogs will now be integrated into Content Hub. The addition of new AI features will enhance content creation for marketers, making it easier and more efficient.

Existing CMS Hub users can continue using their current subscription and all website functionalities. If you're intrigued by the features we've discussed, this could be the perfect time to consider an upgrade.

What if I have Marketing Hub already?

If you're currently using Marketing Hub, there's no need to make any changes. You can continue with your existing subscription and enjoy creating landing pages, forms, blogs and more. However, if you're interested in accessing the new features introduced by HubSpot, consider adding Content Hub.

Simply connect with your growth specialist or a partner like us to explore the options that align best with your needs and budget.

What if I don't have HubSpot?

If you're considering HubSpot, now is a great time to look at options and explore these latest features.

You should consider a new bundle called Marketing+, which combines the features of Marketing Hub with Content Hub, giving you access to all the functionalities of Marketing Hub (such as emails, automation and social media) along with the exciting new features of Content Hub specifically tailored for landing pages, blogs and more.

Want to know more about how that applies specifically to your business? Again, reach out to your growth specialist or a partner like us to find what will work best for you.

AI-powered content tools

Brand Voice

At the heart of any compelling marketing strategy is a brand's voice. Content Hub's new Brand Voice feature ensures every piece of content you produce is steeped in the innovative, helpful or down-to-earth characteristics your brand embodies. Whether your tone is informative and friendly, or professional and witty, you can craft messages that are consistently engaging for a brand experience that captivates your audience.

• Go to settings > Account Defaults > Branding > My Brand Kit
• Click on the tab Brand Voice
• Find a good, quality piece of copy and add it to that section, indicating in the next drop-down what kind of sample it is
• Then tell HubSpot a little about your target audience.
• Click Analyze

Blog Generation

Gone are the days of staring at a blank page, wondering where to begin. AI Blog Generation helps you generate ideas, outlines and even full-fledged blog posts that align with your brand's voice, saving you time.

The intel is backed by Semrush—giving you Monthly Search Volume, Difficulty to Rank and Keyword Intent so you can select headlines and blog ideas that boost your SEO rankings.

While we stand by using the tool as a jumping off point, always review AI-generated content for accuracy.

Blog Narration

Accessibility and personalization are key. Content Hub's Blog Narration feature uses AI to breathe life into your written words with audio. Transform your blog posts into narrated audio files, perfect for those who prefer listening in the background while working.

Keep in mind that the narration tool will take your exact wording from a blog—if you have any difficult to pronounce words or tricky technical language, it's worth considering an edit of the transcript you feed the tool!

Pro-tip: Consider whether you’d like to use one voice universally or if you’d like to use a different voice depending on the topic, industry or other delineation!

Member Blogs

Create an exclusive community for your most valued followers with Member Blogs. This feature enables you to offer premium content that's available only to subscribers or members. It's an innovative way to enhance engagement, build a loyal audience and offer added value through in-depth, members-only content that supports your overarching marketing goals.

If you aren't in a position to create a ton of eBooks, white papers or other gated content, utilizing the member blogs and creating long-form articles is a fantastic alternative.

You can set this feature across an entire blog or post by post!

Content Remix

Maximize the potential of your best-performing content with the Content Remix feature. This tool gives you the ability to repurpose and rejuvenate existing content across different formats and platforms, ensuring your message reaches a wider audience without the need for creating new content from scratch. It's smart, efficient and keeps your brand messaging consistent and fresh.

You can pull in a landing page, blog post, social post or otherwise—remix it and save. The feature looks similar to workflows, allowing you to see the original source content as you build.

Podcasts

Podcasts are huge, and with Content Hub's Podcast feature, you can create, manage and distribute your brand's podcasts within the Content Hub ecosystem. This feature allows you to connect with listeners and diversify your content strategy beyond written pieces.

You can upload your own audio file or utilize an AI-generated audio file much like the Blog Narration tool. Again, keep a close eye on your transcript if you go this route!

Multi-Language Management

With the Multi-Language Management feature, your content can cross borders and speak to a global audience. Now you can effortlessly manage and publish content in multiple languages—simplifying the localization process to cater to all your customers.

Instead of spending ages having employees or third-party services translate your content, you can do it all within HubSpot. 

Content Embed

You can also enhance your content's interactivity and functionality with the Content Embed feature. Seamlessly integrate widgets, tools and other elements directly into your blog posts and web pages. This feature not only enriches the user experience but also helps you showcase your brand's innovative edge by providing useful tools and information right within your content.

This is a game changer for folks utilizing WordPress and HubSpot together—allowing you to create a more dynamic content experience.