Confused by all of those crazy acronyms your graphic designer uses? We’re here to translate so you can communicate with confidence the next time he/she tells you “the JPG is CMYK, but it’s still FPO because the DPI isn’t high enough for print.”
- CMYK = cyan, magenta, yellow, black
The four standard ink colors printers mix to create more complex colors - DPI = dots per inch
The number of individual ink dots that are printed per inch of paper; the higher the number, the crisper the print - EPS = encapsulated PostScript
A scalable art file often used for logo design - FPO = for placement only
Using dummy text or watermarked images in a rough draft that will need to be replaced in the final version - GIF = graphic interchange format
Static or animated image format - JPG/JPEG = joint photographic experts group
The most common file format for digital photos - PDF = portable document file
A file format that lets you view a document without the software in which it was originally created - PMS = Pantone Matching System
A standardized color reproduction system - PNG = portable network graphics
An image format that can have a transparent background
