Website accessibility is crucial in today's digital age, ensuring that people with disabilities can access and interact with online content. By prioritizing accessibility, B2B tech and SaaS businesses can reach a wider audience, improve user experience, and comply with legal requirements. 

Imagine a world where 15% of the population, including 26% of U.S. adults, face daily challenges due to various disabilities. Now consider this: a staggering 96.8% of homepages have detectable Web Content Accessibility Guidelines (WCAG) failures, creating significant barriers for these individuals.

As the internet becomes increasingly integral to everyday life, with 64.4% of the global population and 92% of the U.S. online, the need for digital inclusivity has never been more pressing​​. Our guide aims to transform this landscape, ensuring everyone has equal access to the digital world. Despite its importance, website accessibility is often misunderstood. Common misconceptions include the belief that accessibility is only for a small group when in fact, 15% of the world's population has some form of disability. Many assume it's costly and complex, yet simple changes can make a significant difference. Others think it's just about adding a few features, but true accessibility encompasses a holistic user experience design. This post will clear these misconceptions, providing insights and practical steps to embrace true digital inclusivity.

Understanding Website Accessibility

Website accessibility refers to the inclusive design and development of websites that enable people with disabilities to access, navigate, and interact with online content. It encompasses a broad range of disabilities, such as visual, auditory, cognitive, and motor impairments. The primary goals of website accessibility are to ensure equal access to information and services for everyone, promote inclusivity, and uphold legal and ethical standards.

There are several legal requirements and guidelines in place to ensure website accessibility, including the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). The WCAG, developed by the World Wide Web Consortium (W3C), provides a comprehensive set of recommendations for making web content more accessible to people with disabilities. On the other hand, the ADA is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including website access. Adhering to these guidelines and regulations helps businesses avoid potential lawsuits and penalties.

An accessible website offers numerous benefits to businesses and users alike. By prioritizing accessibility, companies can reach a wider audience, tapping into a market of millions of people with disabilities. Accessible websites often lead to improved user experience, as they tend to be more user-friendly, easier to navigate, and faster to load. Additionally, following accessibility best practices can enhance search engine optimization (SEO) and boost website rankings in search engine results pages (SERPs). In the long run, investing in accessibility can significantly contribute to a company's reputation, customer satisfaction, and bottom line.

A Solution for Website Accessibility

As we explore the broader topic of website accessibility, it's essential to touch on the value of AccessiBe, a popular solution that aims to help businesses optimize their websites for accessibility. With its user-friendly features and functionalities, AccessiBe offers a reliable way for companies to ensure their websites meet accessibility standards and guidelines.
Features and functionalities

AccessiBe provides an AI-powered accessibility solution that automatically scans and adjusts a website's content to comply with WCAG and ADA guidelines. The platform offers a range of features, including keyboard navigation, screen reader adjustments, and color and font modifications. Additionally, AccessiBe continuously monitors and updates the website as new content is added, ensuring ongoing compliance.

How AccessiBe works

Utilizing a combination of machine learning algorithms and computer vision technology, AccessiBe scans the website's structure, design, and elements to identify and fix accessibility issues. The platform then applies adjustments in real-time, allowing users with disabilities to customize the browsing experience according to their specific needs. With a simple installation process that requires minimal input from the website owner, AccessiBe can be easily integrated into any website.

While there are several accessibility plugins available on the market, AccessiBe stands out for its AI-driven approach, comprehensive feature set, and ease of use. Unlike some plugins that rely solely on manual adjustments, AccessiBe automates the process of identifying and fixing accessibility issues, saving time and resources for businesses. Moreover, AccessiBe offers a performance-focused solution that does not impact the website's loading speed or overall user experience.

Tax Credit Opportunities

Businesses that invest in website accessibility may be eligible for tax credit opportunities, such as the Disabled Access Tax Credit (DATC) in the United States. By taking advantage of these tax credits, businesses can offset the cost of implementing accessibility solutions like AccessiBe. It's essential to research the specific tax credits available in your region and consult with a tax professional to determine eligibility.


Expanding Your Accessibility Toolkit

While AccessiBe offers a solid foundation for website accessibility, it's important to recognize the diverse range of tools available that cater to various needs and challenges in this domain. In our quest to make the digital world more inclusive, let's discuss some other innovative solutions that can help businesses ensure their websites are not only compliant with accessibility standards but also provide an enhanced user experience for everyone.

UserWay: Simplifying Accessibility with AI

UserWay is an innovative AI-powered solution that effortlessly enhances your website’s accessibility. With its simple installation process, UserWay provides features like keyboard navigation, voice recognition, and customizable accessibility profiles, making your website more inclusive for people with various disabilities. Particularly beneficial for businesses seeking an immediate impact with minimal technical effort, UserWay is a go-to for quick, effective accessibility compliance.

Siteimprove Accessibility Checker: Comprehensive Web Compliance

Siteimprove Accessibility Checker offers a cloud-based, comprehensive approach to web accessibility. This tool not only scans for compliance issues but also provides in-depth recommendations for making corrective changes. Whether you're a small startup or a large enterprise, Siteimprove helps in maintaining and monitoring ongoing compliance with web accessibility standards, ensuring your website remains accessible to all users.

AudioEye: Making Digital Content Accessible for Everyone

AudioEye focuses on a holistic approach to digital accessibility. It combines automated technology with expert manual testing to ensure your website meets the highest accessibility standards. Beyond just compliance, AudioEye offers certification and ongoing monitoring, making it a perfect solution for organizations looking to commit to long-term digital inclusivity.

Optimizing Your Website for Accessibility

Let's dive into some best practices for accessible web design, tips for content creators, and useful tools and resources for testing accessibility.

Best practices for accessible web design

Creating an accessible website involves a combination of design, development, and content considerations. Some best practices for accessible web design include:

  • Using appropriate color contrast to ensure readability for users with visual impairments
  • Incorporating clear and concise headings and labels for better navigation
  • Ensuring keyboard accessibility for users who rely on keyboards or other input devices instead of a mouse
  • Providing alternative text for images and multimedia content
  • Designing forms and input fields with clear instructions and error messages

Tips for content creators

Content creators play a crucial role in ensuring website accessibility. Some tips for creating accessible content include:

  • Using plain language and avoiding jargon to make the content more understandable
  • Organizing information with clear headings and a logical structure
  • Providing transcripts and captions for audio and video content
  • Utilizing descriptive link text that explains the purpose of the link


Tools and resources for testing accessibility

Testing is a critical component of maintaining an accessible website. There are several tools and resources available to help businesses evaluate and improve their website's accessibility, including:

  • Automated testing tools like WAVE, Axe, and Lighthouse, which can identify accessibility issues and provide recommendations for improvement.
  • Manual testing methods, such as keyboard navigation and screen reader testing, to ensure a comprehensive evaluation of the website's accessibility
  • Online resources and communities, like WebAIM and W3C, that offer guidelines, tutorials, and support for implementing accessibility best practices

Regularly testing and updating your website for accessibility helps ensure that all users can enjoy a seamless and inclusive browsing experience.

Optimizing your website for accessibility is a vital aspect of creating an inclusive online experience for all users. By following best practices, investing in accessible design and content creation, and utilizing valuable tools and resources, businesses can ensure that their websites are accessible to everyone, regardless of their abilities. 


Enhance Your Website for Digital Inclusivity

Embracing website accessibility is not just a legal obligation; it's a powerful way to connect with a broader audience, including the 26% of U.S. adults with disabilities. If you're ready to make your website a beacon of digital inclusivity, Kiwi Creative is here to guide you. Contact us for a consultation and let's help make the digital world accessible to everyone.

Share Your Accessibility Journey

How do you approach website accessibility in your B2B tech or SaaS business? We'd love to hear from you! Share your experiences or suggestions on LinkedIn or reach out through our website. Your insights can help shape the future of digital inclusivity, and together, we can make the web a welcoming space for everyone.