Q. How many art directors does it take to change a light bulb?

A. Does it have to be a light bulb?

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Q. How many copywriters does it take to change a light bulb?

A. Change! I'm not changing crap! This is bullshit who said to change it?

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Q. How many account executives does it take to change a light bulb?

A. How many would you like?

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Q. How many traffic coordinators does it take to change a light bulb?

A. All I know is that it should have been changed last week, and it's not my fault.

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Q. How many editors does it take to change a light bulb?

A. Two. One to change it and one to check the change.

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Q. How many media buyers does it take to change a light bulb?

A. First I need to figure how many people the light will reach, and then I can back out a number.

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Q. How many print production managers does it take to change a light bulb?

A. Forget it. We don't have the budget for a new one.

Conclusion

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Tech Marketing Survey Series: Working with an Agency in the Real World