What’s the #1 question we get asked here at Kiwi Creative? “How much does a website cost?”

(The answer, of course, is it depends.)

That said, if you’re comparing quotes from different website development agencies and one seems just too good to be true, it probably is. Here are some “red flags” we’ve seen recently in website proposals that might end up costing you more in the long run.

Backloaded contracts

Website proposals with small upfront design costs and 12+ month-long ongoing contractual fees are becoming a fashionable choice for budget-conscious companies. But be sure to read the fine print! In the long run, they might be asking you to pay high monthly fees for a hastily designed website that doesn’t afford you administrative control, making you dependent on the agency for all changes.

At Kiwi Creative, we build easy-to-use WordPress and HubSpot websites that clients can update themselves. We’d love to build an ongoing relationship, but you’re never locked into a mandatory service agreement right off the bat.

Cheap hosting

Hosting your website with the least expensive service you can find will often result in slow load times and potential security risks…it just doesn’t make sense to spend $7/month to host a robust new site that cost $30,000+ to create. It’s like buying a Ferrari without an engine: performance is just as important as looks.

At Kiwi Creative, we can recommend reliable and secure hosting companies for robust WordPress websites or you can host with us…the choice is always yours.

Generic user experience

What will make your website stand out? Authenticity.

Low-cost website solutions will often fall back on generic copy, templated design and stock photography…the same type of content your competitors have on their websites. If you invest in compelling copywriting, dynamic design and highly differentiated imagery, you will give your users a more engaging experience. The result? More on-site conversions and higher rankings within search engines.

At Kiwi Creative, we have the in-house staff to provide both strategic and creative support throughout the website process. This means your website will look beautiful, function wonderfully and provide an authentic user experience that is unique to your business.

Conclusion

Wondering how other tech companies use agencies and freelancers as a marketing resource? Download our free “Working with an Agency in the Real World” survey report to see how you stack up against others in your industry.

Tech Marketing Survey Series: Working with an Agency in the Real World