We’ve all heard the phrase “content is king,” but keeping up on frequent, engaging content creation can be…well, exhausting.
In fact, simply finding the time to write/produce content was the #1 challenge faced by tech marketers in our recent survey “Content Marketing in the Real World. ” And that's no surprise since 40% of respondents said they try to write multiple blog posts each and every week.
If you find yourself in this category, don’t panic. We have some suggestions for fresh content that can help take your blog to the next level without spending hours writing new posts.
Instead of creating brand-new content, why not revive old blog posts, especially if they've reached a traffic plateau?
Since 56% of our survey respondents said that SEO was a "must have" when creating content, this makes the most since for:
Already identified your top priority blogs to rework? Awesome! According to HubSpot, you should:
Don't bare the burden of writing blog posts all by yourself—enlist SMEs from within your company or outside industry thought leaders to be guest bloggers!
That said, don't expect these people to produce polished, publish-ready posts. Instead, use them for their subject matter expertise and be prepared to play editor.
Have a guest blogger in mind, but afraid they won't agree to writing a whole blog post? Instead of asking them to write something from scratch, why don't you:
At the end of the day, you'll get the majority of the content you need and they won't feel the pressure of starting from a blank page.
Be honest: are your blogs 1,500+ word written posts? Or do you use visuals throughout to keep the reader engaged?
Instead of simply writing words, bring them to life through visuals like: