Blog

3 Website Design Mistakes Made by Marketing Managers in Tech

Posted on February 21, 2017

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.

Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.

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Is Bad Stock Photography Hurting Your Technology Brand?

Posted on February 16, 2017

We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.

Here are a few of our favorite tips and tricks on how to choose low-cost stock photography that will rival any custom photo shoot.
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How to Design a B2B Tech Website That Isn't Boring

Posted on February 8, 2017

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?

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The Two Best Places a Tech Company Should Insert CTAs

Posted on February 3, 2017

Not sure where to place your “sign up for a free demo” CTA on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement with the fear of missing out on conversions.

Here are some statistics on website visitor engagement which, when calculated together, will give you the two best places to insert your call-to-action.

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The 3 Must-Have Blogging Tools for Tech Companies

Posted on January 27, 2017

When you're in a competitive and hard-to-explain industry (like B2B technology), getting your blog to rank high in Google can be a challenge.

What if your blog posts aren’t performing as well as expected? Besides good ol’ trial and error, how do you know where there’s room for improvement?

Here are three of our favorite helpful inbound marketing tools technology companies can use to improve their blogs…try them out for yourselves!

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5 Ways to Improve Form Conversions on Technology Websites

Posted on January 24, 2017

Do you have plenty of website visitors, but are still left wondering ““why aren’t more people filling out my online forms?”

If your landing page in well designed and your webinar sounds enticing, maybe the problem is with the actual form itself.

Since form submissions are arguably the #1 most important step for inbound lead generation, let’s go over five ways you can make online forms more user-friendly to encourage better conversion rates on your technology website.

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Should a B2B Tech Company Use an Inbound Marketing Agency?

Posted on January 17, 2017

If you’re a marketing professional at a technology or software company, it goes without saying that you’re busy. Like, insanely busy.

You’re expected to manage the budget, assist the sales team, write content, update the website, attend trade shows, report on metrics…the list of marketing-related tasks is virtually endless.

How in the world are you supposed to manage all of those day-to-day tasks, let alone respond to the pressure from higher-ups to generate even MORE high-quality leads for your sales team?

For many overworked (and understaffed) B2B marketing departments, the answer to creating a well-oiled inbound marketing machine is to engage an outside marketing agency specializing in your specific industry.

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How to Design a Better B2B Content Offer Graphic

Posted on January 12, 2017

You just published an awesome new content offer and are waiting not-so-patiently for your inbox to be bombarded with download notifications. But nothing happens.

The topic is interesting. The keywords are on target. What could have possibly gone wrong? Take a look at your CTA graphic.

Hubspot says the average CTA on a blog post will only be clicked by 1-2% of viewers. And only 10% of those will actually fill out the form to download your offer. If you’re doing the math, that means for every 1,000 readers of your blog post you should expect 1-2 downloads.

Not satisfied with just being average? Improve your conversion rate with these five tips to design a better B2B content offer graphic.

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4 Ways to Immediately Improve Your B2B Tech Buyer Persona

Posted on January 5, 2017

As a smart B2B marketer, you’re probably already rocking a pretty solid buyer persona. You know your ideal customer’s job title, age and educational background. You know where he goes to read up on the latest industry news and what LinkedIn groups he belongs to. You’ve even given him a catchy name, like IT Manager Tim or President Paul.

Sure, that’s a good start, but are those basic stats really providing enough insight to produce truly impactful inbound marketing material?

If you want to take your buyer persona to that next proverbial level, try asking these four powerful questions for better lead generation.

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Why In-House Marketing Departments Still Need Agencies

Posted on July 14, 2016

Should your company build an in-house marketing department or outsource work to an agency? The answer is yes and yes. Here’s why the best-run companies have a strong internal team of marketing/branding professionals, but still understand the benefits of partnering with an outside marketing firm.

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