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Testing Tools Every B2B Tech Marketer Needs in Their Tool Belt

Is your marketing working?

Ahh…the age-old question from CFOs everywhere: are you spending your marketing budget as efficiently and effectively as possible? Hopefully, you said “yes”…

…but, how can you be sure?

The strategy for successful marketing is simple: test, analyze, optimize, repeat.

That’s right: stop doing the same thing over and over again, expecting different results. Use our testing process and find out which of your marketing efforts is most successful.

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How to be a Tech Company with a Killer Content Marketing Strategy

You’re a B2B tech company. You have a great product, service or software. And, you’ve got a pretty okay website (or maybe you don’t) that explains who you are and the value your company can provide.

While those are all good things, 60% of B2B decision-makers say that content provided by companies helps them make smarter buying decisions (Marketo, 2015). So, if you’re not leveraging content marketing, you could be missing out on dozens or even hundreds of potential customers.

“But why does my B2B tech company need a content marketing strategy?”

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Steps to Launching Your First Inbound Marketing Campaign

Inbound marketing is an excellent strategy for B2B tech companies—especially those with complex products and long sales cycle. In fact, a reported 89% of B2B marketers are using inbound and content marketing. Now, if that doesn’t tell you that B2B companies are having success with inbound and content marketing, I don’t know what will!

One of the top reasons B2B brands have success with inbound marketing is because inbound efforts compound over time — that is, every blog that you create, every time you show up on a search results page, and every other piece of your online content can help you with three things...

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5 Reasons Tech Companies Should Work with a Marketing Agency

As a tech marketer, have you've experienced any of these all-to-common issues at your job?

  • You have a small team and are required to perform tasks outside of your primary skill set.
  • You have a long list of important projects that have gone uncompleted for weeks…or months.
  • You don't have time to stay up-to-date with changing technology and marketing trends.

(I see you nodding at the computer screen…)

What if you could solve these problems simply by working with an outside marketing agency who specializes in your industry? It's true…and here's how your day-to-day life could change for the better.

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Top 4 Must-Measure Metrics for Tech Companies

There are two types of people in the business world: those who dream in pivot tables and VLOOKUPs, and those who secretly wish a cyber attack on the makers of Excel.

Whatever your personality, data is imperative to the success of your business: you need it to make informed decisions at all stages of your sales funnel.

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Common Inbound Mistakes Made By Tech Companies

Whether you're new-ish to inbound marketing or are a HubSpot veteran, you might find yourself running into a few bumps in the road when trying to get your campaigns off the ground. Here are the top three mistakes we've seen tech companies make when creating inbound marketing campaigns.

(And yes, we'll tell you what to do instead!)

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Three Reasons Your Social Media Strategy is Failing

Social media is a smart way to enhance your marketing campaigns by sharing your content and other things that would be of interest to your audience, as well as identify prospects and augment your sales efforts. Social media campaigns are often one of the first initiatives a new marketing manager wants to implement, but also are one of the first things to get cut due to performance issues.

So why do social media campaigns fail for B2B tech marketers? Read below to get our take.

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3 Amazing WordPress Plugins ALL Tech Marketers Should Be Using

WordPress is a tremendous tool for tech marketers. What makes it so great for tech marketers? Well, one reason is that it is an open-sourced platform which lets marketers use the platform in a number of ways, from simple “brochure” websites to inbound marketing powerhouses and e-commerce platforms. As the world’s most popular content management system (CMS), the platform has a ton of outstanding plugins that really extend the functionality of the CMS.

There are a ton of plugins that can be used for very specific functionality like adding contact forms to your site, integrations with marketing softwares and intranets but today we’re going to focus on a handful of plugins that all marketers should be using on their WordPress websites to better optimize for search visibility and to keep their websites secure.

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Six of the Best Landing Page Strategies You Should Steal

A great landing page can make or break your inbound marketing campaign. A well-optimized and high performing landing page will help you to drive more leads and provide an overall higher ROI on your marketing spend and efforts. However, an amazing landing page doesn’t just happen on accident - it’s often the result of a lot of testing, planning and strategy.

If your landing pages are not converting for you, it’s probably worth revisiting your landing pages and adjusting it to drive your message home and make your site convert as highly as possible.

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Four Ways to Immediately Get More Leads From Your B2B Tech Website

A well performing website is an essential part of a B2B marketer’s arsenal. Pretty much every B2B tech company’s top goal is to drive more leads and increase sales.

In fact, increasing leads is usually the top priority of the marketing managers that we meet and talk with every day. When we embark on a website redesign project for B2B tech it’s always top of mind for us to make a site that not just looks great, but that also works really well for driving leads and nurturing prospects.

Here are four things that all B2B tech marketers should keep at the top of their minds when planning a new website or modifying their site to drive more leads.

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