Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right now!)
We’re big into continued learning over here at Kiwi Creative, so I wanted to share some insights from an awesome book I just finished reading: “SEO 2017: Learn search engine optimization with smart internet marketing strategies.”
Super long title, I know, but basically it focuses on how to use Google’s three key principles—relevance, authority and trust—to boost your organic search rankings. And I’m here to tell you how you can apply that advice to your own tech company so you can surpass the competition in Google.