Blog

Greg Palya

Greg Palya
Greg Palya is Kiwi Creative's resident HubSpot expert and Digital Marketing Strategist. He handles all internal and client work related to content creation and promotion.

Recent Posts

How to Surpass Other Tech Companies in Google

Posted on March 30, 2017

Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right now!)

We’re big into continued learning over here at Kiwi Creative, so I wanted to share some insights from an awesome book I just finished reading: “SEO 2017: Learn search engine optimization with smart internet marketing strategies.

Super long title, I know, but basically it focuses on how to use Google’s three key principles—relevance, authority and trust—to boost your organic search rankings. And I’m here to tell you how you can apply that advice to your own tech company so you can surpass the competition in Google.

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The 6-Step Process for Tech Companies to Identify Less Competitive Keywords

Posted on February 25, 2017

If you’ve been in the SEO game for a long time, you might find yourself fighting the same ongoing battles with 2-3 of your top competitors. One week you’re ahead in rankings, the next you’re not…the ocean’s getting mighty red.

Perhaps it’s time to put down your SEO sword and find at least one keyword with less competition. Using the tips below, you’ll be sailing into smoother SEO waters in no time at all.

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3 Website Design Mistakes Made by Marketing Managers in Tech

Posted on February 21, 2017

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.

Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.

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The Two Best Places a Tech Company Should Insert CTAs

Posted on February 3, 2017

Not sure where to place your “sign up for a free demo” CTA on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement with the fear of missing out on conversions.

Here are some statistics on website visitor engagement which, when calculated together, will give you the two best places to insert your call-to-action.

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The 3 Must-Have Blogging Tools for Tech Companies

Posted on January 27, 2017

When you're in a competitive and hard-to-explain industry (like B2B technology), getting your blog to rank high in Google can be a challenge.

What if your blog posts aren’t performing as well as expected? Besides good ol’ trial and error, how do you know where there’s room for improvement?

Here are three of our favorite helpful inbound marketing tools technology companies can use to improve their blogs…try them out for yourselves!

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5 Ways to Improve Form Conversions on Technology Websites

Posted on January 24, 2017

Do you have plenty of website visitors, but are still left wondering ““why aren’t more people filling out my online forms?”

If your landing page in well designed and your webinar sounds enticing, maybe the problem is with the actual form itself.

Since form submissions are arguably the #1 most important step for inbound lead generation, let’s go over five ways you can make online forms more user-friendly to encourage better conversion rates on your technology website.

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Should a B2B Tech Company Use an Inbound Marketing Agency?

Posted on January 17, 2017

If you’re a marketing professional at a technology or software company, it goes without saying that you’re busy. Like, insanely busy.

You’re expected to manage the budget, assist the sales team, write content, update the website, attend trade shows, report on metrics…the list of marketing-related tasks is virtually endless.

How in the world are you supposed to manage all of those day-to-day tasks, let alone respond to the pressure from higher-ups to generate even MORE high-quality leads for your sales team?

For many overworked (and understaffed) B2B marketing departments, the answer to creating a well-oiled inbound marketing machine is to engage an outside marketing agency specializing in your specific industry.

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