Blog

Meaghan Gorman

Meaghan Gorman
Maeghan Gorman is a sales and marketing specialist with a degree in Marketing from John Carroll University.

Recent Posts

How to Prepare for a Meeting with a Creative Studio

When potential clients visit our studio for the first time, it’s a lot like going on a date with someone you don’t really know. (I mean, aside from what tidbits you can gather online through cyber stalking.) We need to get to know each other—our personalities, our styles, our “family” members—in order to establish a comfortable working relationship.

The only real difference between dating and new business meetings? You don’t need to bring us flowers or chocolate. Instead, come prepared with these crucial pieces of information:

Read More

2013 COSE Small Business Convention Recap: Another Year, Another Wild Event

I'm finally rested up from the COSE Small Business Convention! (For those of you who don't know, the convention is an event for small businesses professionals at the Kalahari Convention Center in Sandusky, Ohio). It was my second time at the Small Business Convention, but this year I gave my first presentation. After I finished, I got to kick back, relax and enjoy another great event! COSE knows exactly what they're doing, so everyone should take notes. 

Here's how to plan an awesome conference, COSE-style:

Read More

Marketing: The Importance of Getting Back to Basics

Way back in your college days (for some of us, that was 20 or 30 years ago!), you probably learned a little something about the basics of marketing. And even though times have changed a lot since then—especially where technology is concerned—it’s STILL important to remember those fundamentals when developing a marketing strategy. So stop trying to make a Vine video just because you heard it’s the “hottest new trend” out there and let’s revisit the good ol’ four Ps of marketing—product (or service), place, price and promotion—BEFORE you embark on a new advertising campaign.

Read More

Hot Trend at Business & Networking Events: Hollywood Treatment

Are you headed to an awards show or networking event soon? If so, listen up. Last month, the American Advertising Federation (AAF) of Cleveland held their ADDY Awards and literally rolled out the red carpet. They were fully-equipped with a camera crew, a photographer and correspondences to interview attendees. For real. This is the new approach to a hip and happenin’ business event.

Read More

Trade Show Takeaways: What We Left Behind

We recently published a series of blog posts called the Trade Show Survival Guide with the goal of giving people helpful pre- and post-show tips. But as much as you prepare beforehand—and as often as you ask yourself “do we REALLY have everything”—you’re destined to leave a few important items back at the office. That said, we’re not afraid to admit that we forgot to pack a few random things during our most recent trip to the 2013 OPRA Convention in Columbus:

Read More

The Mad Men's Guide to Job Titles at an Advertising Agency

Wondering who's who within the creative department at an advertising agency? Well channel your inner Mad Man (or Woman) and check out this handy guide to common ad agency job titles to find out what people really do within the creative department. (Unlike the popular television show, the answer is not drink and smoke all day long!)

Read More

The 'Wrap' on Vehicle Wraps: 4 Tips to Consider Before Installing Car Graphics

I’ll never forget the first time I saw a vehicle completely wrapped in an advertisement: it caught my attention so much so that I nearly rear-ended the person in front of me! Since then, that form of advertising has spread like wildfire; nowadays, I’m always passing by at least a few vehicles each day that are completely “wrapped.” After I started working at Kiwi Creative, however, it didn’t take me long to realize that while this tactic seems simple, the behind-the-scenes process is quite complex.

Read More