Blog

5 Ways B2B Tech Companies Can Increase Website Speed

Posted on April 5, 2017

In an online world where ranking as high as you possibly can in Google is paramount, the one determining factor that commonly gets ignored is website speed.

Most tech companies throw website speed on the back burner behind other SEO strategies such as keyword research, blogging and link building, but site speed is an important part of Google’s ranking algorithm AND it’ll give you an advantage over your slowpoke competitors in the search results.

Put on your running shoes…let’s get started.

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How to Surpass Other Tech Companies in Google

Posted on March 30, 2017

Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right now!)

We’re big into continued learning over here at Kiwi Creative, so I wanted to share some insights from an awesome book I just finished reading: “SEO 2017: Learn search engine optimization with smart internet marketing strategies.

Super long title, I know, but basically it focuses on how to use Google’s three key principles—relevance, authority and trust—to boost your organic search rankings. And I’m here to tell you how you can apply that advice to your own tech company so you can surpass the competition in Google.

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How to Convince Your Tech Company to Invest in Inbound Marketing Software

Posted on March 23, 2017

Inbound marketing has been all the rage for the past several years. And while many software and technology companies have come to accept the power of blogging and social media, a surprising number have yet to officially “take the leap” and sign up for a marketing automation platform.

Why the resistance? Because creating an automated inbound marketing machine can be an expensive, long-term investment and busy tech marketers are constantly pressured to guarantee ROI for every line item in their budget.

Need help convincing your boss that paying for marketing automation software is a good long-term investment? Here are some compelling stats from HubSpot customers—specifically in the software/tech industry—showing how they’ve increased web traffic and qualified leads as a result of fully embracing the inbound marketing methodology.

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The 6-Step Process for Tech Companies to Identify Less Competitive Keywords

Posted on February 25, 2017

If you’ve been in the SEO game for a long time, you might find yourself fighting the same ongoing battles with 2-3 of your top competitors. One week you’re ahead in rankings, the next you’re not…the ocean’s getting mighty red.

Perhaps it’s time to put down your SEO sword and find at least one keyword with less competition. Using the tips below, you’ll be sailing into smoother SEO waters in no time at all.

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3 of the Best B2B Graphic Design Tips for Tech Companies

Posted on February 23, 2017

In our years of experience working with marketing managers at B2B software and technology companies, we’ve seen the good, bad and ugly of print and web design.

So whether you have an in-house creative department or are using an outside agency, here are three of our best graphic design tips to make sure you’re creating attention-grabbing marketing materials for your B2B tech brand.

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3 Website Design Mistakes Made by Marketing Managers in Tech

Posted on February 21, 2017

As a marketing manager at a software or technology company, you’re an expert in a lot of things: writing content, managing budgets, coordinating trade shows…the list goes on an on. But one thing you’re probably not very experienced at is website design.

Since redoing a website takes a lot of time and effort (and money), it’s important to get it right the first time around. Here’s a list of the top three website design mistakes we see marketing managers in tech making on a regular basis…and how to fix them.

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Is Bad Stock Photography Hurting Your Technology Brand?

Posted on February 16, 2017

We’ve all seen cringe-worthy stock photography (hopefully on your competitors’ websites and not your own!). But nowadays, there’s also a lot of high-quality, affordable imagery available for purchase online.

Here are a few of our favorite tips and tricks on how to choose low-cost stock photography that will rival any custom photo shoot.
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How to Design a B2B Tech Website That Isn't Boring

Posted on February 8, 2017

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?

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The Two Best Places a Tech Company Should Insert CTAs

Posted on February 3, 2017

Not sure where to place your “sign up for a free demo” CTA on your blog posts? You’re not alone…many technology marketing managers are hesitant on CTA placement with the fear of missing out on conversions.

Here are some statistics on website visitor engagement which, when calculated together, will give you the two best places to insert your call-to-action.

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The 3 Must-Have Blogging Tools for Tech Companies

Posted on January 27, 2017

When you're in a competitive and hard-to-explain industry (like B2B technology), getting your blog to rank high in Google can be a challenge.

What if your blog posts aren’t performing as well as expected? Besides good ol’ trial and error, how do you know where there’s room for improvement?

Here are three of our favorite helpful inbound marketing tools technology companies can use to improve their blogs…try them out for yourselves!

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