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In town for CMW? Visit these Cleveland hotspots

Content Marketing World attendees - here’s your insider bar & restaurant list from a Cleveland marketing agency. You’ll want to bookmark this one!

Content Marketing World is one of the largest marketing conferences in the world, and it’s held right here in “The ‘Land.” With historical keynote speakers like Joseph Gordon Levitt and Tina Fey, this event digs into all things content…which, unless you’ve been living under a rock, supports pretty much all of your marketing efforts.

Here at Kiwi Creative, we’re taco aficionados, foodie fanatics, and craft beer crazy. So who better to give the insider info for all the best places to check out in between CMW sessions?!

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5 Books We’re Reading this Summer

Summer time means a much-needed escape to the beach, and with that, we get to finally catch up on all the books we’ve been meaning to read.

Here’s a few of the books we’re reading this summer:

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[Insider Look] How a marketing agency determines what you really need

The increased complexity of integrated marketing has not only shifted the ways that companies engage marketing agencies—it’s also changed the way that marketing agencies put together plans to meet their clients’ unique business goals.

Here are the three main questions most marketing agencies look at when they engage with a software or tech company who is looking to grow their business.

 

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Making your customer’s voice actionable with Net Promoter Score

The voice of the customer can be heard in many different ways: through social media, review platforms, Google Analytics and even survey data.

So, let’s say you’ve tapped into each of these different platforms over a period of time. Now that you have all of this great customer data, how can you make it actionable? That’s where establishing your own Net Promoter Score can be used to improve and optimize your marketing efforts.

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Developing a Lead Qualification Matrix for Your Tech Company

What makes a lead “qualified” at your software or tech company? If you answered “someone with a need and a budget,” then you need to get a little more specific. (Okay…a lot more specific.)

Think about your customers. Now, think about the customers that you’ve most liked working with. Now, add to that, the customers who fit within your long-term business objectives and goals for scale.

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12 Reasons why it ROCKS to be a Cleveland Marketing Agency

We know that Cleveland, Ohio doesn’t necessarily come to mind to most people when they think of the top cities for marketing agencies. On the contrary, Cleveland is a rockin’ city with a great deal to offer to its residents, especially to those who live in the marketing world.

Check out 12 noteworthy reasons it ROCKS to be a Cleveland marketing agency.

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How Smart Design can Simplify Your SaaS Product

Big tech companies like Google, Dropbox and Slack offer products that are familiar, straightforward and easy to understand. But, not all SaaS companies are that fortunate. Instead, SaaS products and services often include multiple layers and complicated steps. While these complex elements can facilitate the customer’s user experience, it can be difficult to explain to them the functionality and processes, especially if they are brand new to your product. Fortunately, there are ways to simplify complicated products for prospective customers using the right visuals, language and layouts…and a creative partner, of course!

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Marketing Agency Job Titles: Post-Mad Men Era Edition

A lot has changed in advertising, especially over the last few years. While job titles and departments have changed, a lot of what we do is actually still the same. Agencies work hard to deliver the right message to the right people at the right time.

The advances in technology over the last decade have exploded and simplified the way we do things and lead to new ways to look at things. Thus…the creation of a lot of really cool new career paths. Although we don’t keep gin and bourbon stocked in our offices like they did back in the Mad Men days, we have been known to hit up some local microbreweries and Happy Hours after work as a team.

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11 Most Effective Sales Enablement Metrics for B2B Tech Marketers

 

As you probably already know, success comes down to numbers.

Both sales and marketing teams have goals they need to hit to prove the value of their efforts. Marketing gurus know the typical KPIs on the marketing side, but in order to really enable the sales team, it’s important to be fluent in sales lingo as well.

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Why Branding is More Important in Tech than Any Other Industry

May 8, 2018: Dominating the news this week is the massive deal Nestle made for the rights to sell Starbucks coffee, paying a whopping $7B for the rights to sell the coffee in grocery stores worldwide.

And it’s not like Nestle isn’t capable of making coffee—in fact, they are the world’s leading coffee manufacturer using the Nescafe name.

So, why would they drop such a large amount on buying the rights to sell Starbucks? It all comes down to branding.

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